Sales and Marketing Director

This is a fully remote position, open to applicants in Slovenia.

📋 Description

• Taking full responsibility for the entire sales and marketing pipeline, from generating leads to securing contracts and acquiring new clients.

• Crafting and implementing the organization's comprehensive sales and marketing strategy in line with business growth goals.

• Evaluating current sales and marketing procedures, pinpointing operational deficiencies, inefficiencies, and areas for enhancement, and executing effective solutions.

• Establishing reliable and scalable lead generation systems across various acquisition channels, such as SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth strategies.

• Guaranteeing a steady influx of qualified leads that align with the company’s revenue objectives.

• Enhancing sales effectiveness by refining lead qualification, sales methodologies, pipeline management, and conversion rates.

• Personally spearheading strategic sales initiatives and significant opportunities during the initial rebuilding phase while remaining actively engaged in high-value deals as needed.

• Recruiting, developing, and leading high-achieving Sales and Marketing teams as the departments expand.

• Overseeing departmental budgets, hiring strategies, resource distribution, and channel investment decisions to optimize return on investment.

• Setting clear KPIs, performance indicators, and reporting frameworks across both Sales and Marketing divisions.

• Monitoring pipeline health, lead generation efficacy, conversion rates, customer acquisition costs, revenue projections, and overall commercial performance.

• Providing regular performance updates, strategic insights, and revenue forecasts to Company Leadership.

• Collaborating closely with the Service Department to ensure alignment between client expectations, sales commitments, and service delivery.

• Working with internal stakeholders to continually enhance client acquisition, onboarding, and long-term client success.

• Discovering new market opportunities, forming strategic partnerships, and innovating growth initiatives that support the company's long-term expansion goals.

• Conducting ongoing research on industry trends, competitor movements, ecommerce advancements, and emerging marketing techniques to sustain Hustler Marketing's competitive edge.

• Creating scalable processes, documentation, and operational frameworks that enhance departmental productivity and long-term growth.

• Fostering a culture of accountability, ownership, continuous improvement, and commercial excellence within the Sales and Marketing teams.

• Engaging in leadership meetings and contributing to the overarching strategic direction of the organization.

• Assisting other departments with commercial insights and strategic initiatives as needed.

• Reporting directly to Company Leadership.

⛳️ Requirements

• A minimum of 5 years of experience managing Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Proven track record of building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated ability to drive revenue growth personally while also developing scalable commercial systems and processes.

• Significant experience within a digital marketing agency or SaaS company catering to ecommerce businesses (mandatory).

• Proven success in generating qualified leads through various acquisition channels, including SEO, outbound sales, partnerships, referrals, content marketing, and other growth strategies.

• Strong sales acumen with a demonstrated history of personally closing new business and managing high-value sales opportunities.

• Excellent comprehension of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical capabilities with the ability to assess funnel performance, interpret commercial data, and make informed, data-driven decisions.

• Experience managing departmental budgets, recruitment, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management skills, with a talent for building high-performing remote teams.

• Outstanding written and verbal communication skills in English.

• Strong organizational abilities, accountability, responsiveness, and a consistent track record of meeting deadlines.

• Capability to work independently while effectively collaborating with cross-functional teams in a fully remote environment.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, ecommerce marketing technology, and the wider ecommerce ecosystem is highly desirable.

• Existing relationships or a network within the ecommerce or DTC industry is seen as a strong advantage.

• Must possess excellent strategic thinking, problem-solving, and decision-making skills.

• Must be available and responsive during office hours (Monday to Friday between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members.

🏝️ Benefits

• Opportunity to lead and shape a dynamic Sales and Marketing team.

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Professional development opportunities and continued learning.

• Collaborative and innovative work environment.