Retirement Product Marketing Director

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Act as the main Marketing liaison for Product Development, Sales, and Service teams regarding all initiatives specific to Government and Taft-Hartley, as well as additional cross-segment projects.

• Collaborate closely to identify opportunities for innovation and enhancement of product offerings.

• Design advanced, cost-efficient multi-media sales systems, with a focus on onboarding sponsors and training sales teams for effective implementation.

• Develop and manage impactful marketing programs emphasizing digital execution.

• Create a leading market narrative and value proposition for the Government segment, ensuring alignment with thought leadership content.

• Convert key initiatives to bolster distribution efforts.

• Analyze data analytics and create case studies to substantiate results and support sales initiatives.

• Determine crucial provider selection priorities for plan sponsors, advisors, and consultants based on market segments.

• Evaluate effectiveness across various metrics to continuously enhance the selling system.

• Oversee promotion strategies, particularly for significant product launches and campaigns.

• Collect marketplace insights and feedback; promptly address requests or ideas that can enhance outcomes.

• Stay informed on legislative and regulatory changes that may influence or create distribution opportunities.

• Assess and manage the return on marketing investments.

• Possible involvement in intermediary site visits or due diligence meetings; limited travel may be required.

⛳️ Requirements

• Bachelor’s degree or equivalent experience.

• 7-10 years in Marketing or product management, ideally within Retirement services or similar fields.

• Knowledge of the competitive retirement market, including the specifics of the Government and Taft-Hartley sectors.

• Exceptional written and verbal communication abilities.

• Strong attention to visual and design aspects.

• Proficient research and analytical skills.

• Excellent project management capabilities.

• Ability to function effectively within a matrixed organization.

• Creative and innovative mindset.

• Familiarity with current marketing trends and technologies.

🏝️ Benefits

• Medical, dental, vision, and life insurance.

• Retirement savings – 401(k) plan with substantial company matching contributions (up to 6%), financial advisory services, potential discretionary contributions from the company, and a wide range of investment options.

• Tuition reimbursement up to $5,250 per year.

• Business-casual work environment that permits jeans.

• Generous paid time off upon hiring – which includes a paid time off scheme plus ten paid company holidays and three floating holidays each calendar year.

• Paid volunteer hours — 16 hours per calendar year.

• Leave of absence programs – which include paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA).

• Business Resource Groups (BRGs) – BRGs promote inclusion and collaboration within our organization and in the communities where we operate. All employees are welcome to participate in BRGs.