Retention Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Act as the main strategic advisor and key contact for clients in retention marketing.

• Create and implement retention strategies aimed at enhancing customer lifetime value (LTV), boosting retention rates, and minimizing churn.

• Develop and refine customer lifecycle programs, encompassing email and SMS automations, segmentation strategies, and retention workflows.

• Manage campaign planning and retention schedules across various client accounts.

• Perform cohort analyses to uncover customer behavior patterns, identify retention opportunities, and gain growth insights.

• Evaluate performance data and offer actionable suggestions to enhance retention results.

• Work closely with Klaviyo Specialists, designers, and copywriters to carry out retention initiatives.

• Spearhead retention-focused projects while ensuring timely and high-quality delivery across client accounts.

• Keep abreast of industry trends, best practices in subscription commerce, and innovations in retention marketing.

• Cultivate strong client relationships and aid in achieving long-term client satisfaction and retention.

⛳️ Requirements

• Over 4 years of experience in retention marketing, lifecycle marketing, CRM, or roles focused on customer retention.

• Extensive knowledge of Klaviyo, including flows, automations, segmentation, reporting, and lifecycle strategy.

• Demonstrated experience in conducting cohort analyses and utilizing customer data to inform retention strategies.

• Background in working with e-commerce, DTC, or subscription-based brands.

• Strong analytical and problem-solving abilities with a knack for translating data into strategic insights.

• Exceptional client-facing communication and stakeholder management skills.

• Experience in handling multiple accounts or projects simultaneously in a fast-paced setting.

• Familiarity with subscription platforms like ReCharge, Skio, or similar tools is advantageous.

• Solid understanding of customer lifecycle marketing and subscription commerce frameworks.

• Proficient in using AI tools such as Claude, ChatGPT, or comparable platforms to enhance efficiency and workflow.

🏝️ Benefits

• Full remote flexibility

• Competitive salary

• Opportunity to collaborate with high-growth subscription CPG brands.

• Join a collaborative international team with deep expertise in retention marketing.

• Gain exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.

• Enjoy long-term growth prospects within a rapidly expanding agency.