Retention Marketing Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of email and SMS marketing throughout the entire post-acquisition customer journey, enhancing engagement, retention, and long-term customer lifetime value (LTV) through tools such as Customer.io and AI-driven workflows.

• Create, oversee, and refine email flows aimed at onboarding, engagement, win-back strategies, and retention efforts.

• Craft or improve email copy by utilizing AI tools to ensure efficiency and consistency.

• Establish segmentation strategies based on customer data, purchasing behaviors, and lifecycle stages.

• Track deliverability, open rates, click-through rates, and subsequent conversions.

• Manage SMS marketing as a channel for retention and re-engagement, including copy, segmentation, and sending frequency.

• Design flows that enhance email journeys while reducing audience fatigue.

• Monitor performance metrics such as LTV, churn rate, repeat purchases, and overall engagement.

• Conduct A/B testing on subject lines, copy, sending times, and flow logic; apply findings to optimize performance.

• Create dashboards and reports that offer actionable insights for leadership.

• Leverage AI tools to expedite copywriting, segmentation brainstorming, and performance evaluation.

⛳️ Requirements

• A minimum of 4 years of experience in lifecycle, retention, or CRM marketing.

• Practical experience with Customer.io, including flow creation, segmentation, and campaign management.

• Proven ability to manage email and SMS campaigns from inception to completion, encompassing copywriting, segmentation, and performance tracking.

• Familiarity with Klaviyo and/or Segment is advantageous.

• Prior experience in direct-to-consumer (DTC), e-commerce, telehealth, healthcare, or subscription-based businesses is preferred.

🏝️ Benefits

• Work from Home

• Professional development opportunities