Retention Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution and enhancement of lifecycle marketing across email, SMS, and subscription channels.

• Develop, oversee, and refine automated workflows, campaigns, segmentation strategies, and customer journeys.

• Examine retention, engagement, and subscription performance metrics to uncover growth and optimization opportunities.

• Collaborate closely with Creative and Growth teams to craft high-impact retention content and campaigns.

• Regularly test messaging, offers, timing, segmentation, and creative elements to enhance performance across various channels.

• Track subscriber behavior and lifecycle trends to enrich customer experience and minimize churn.

• Assist in subscription optimization initiatives utilizing platforms such as Recharge, Stay AI, Skio, or similar tools.

⛳️ Requirements

• Over 4 years of experience in retention, lifecycle, CRM, or subscription marketing within a DTC or subscription-based organization.

• Strong knowledge of retention, subscription, and lifecycle marketing metrics.

• Practical experience with Klaviyo, Postscript (or equivalent SMS platform), Alia (or similar), and subscription platforms like Recharge, Stay AI, or Skio.

• A strong analytical mindset with a keen interest in testing, optimization, and performance enhancement.

• Exceptional taste in copy and content creation with the ability to produce messaging that is authentic, conversational, and customer-centric.

• Highly organized and execution-focused, capable of swiftly navigating multiple priorities.

• Comfortable working in a fast-paced, high-growth environment, with a strong inclination towards action and iteration.

🏝️ Benefits

• Competitive Compensation – We provide a compelling salary and benefits package designed to attract top talent.

• Remote Work Environment – Our team operates remotely, granting full flexibility to work from home.

• Autonomy & Ownership – You will have the freedom to manage your own systems and make a meaningful impact.

• Time Off – Enjoy 15 PTO days annually (prorated), 9 company holidays, plus your birthday off.

• Parental Leave – Generous paid parental leave for expanding families.

• Health Benefits – Full premium coverage for health, dental, and vision plans, including 25% coverage for dependents.

• 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation).

• $200 Annual Superpower Membership.

• Growth & Development – We are committed to your professional development through ongoing learning opportunities.