Retention Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the retention strategy across various channels, including email, SMS, direct mail, and others for Kindred Bravely and Storq.

• Leverage data analytics from platforms such as Klaviyo, Shopify, Lifetimely, Claude, and more to uncover customer insights and retention opportunities.

• Enhance email and SMS performance through effective segmentation, personalization, and A/B testing.

• Manage and evaluate behavioral marketing automation through email and SMS channels.

• Identify high-value customer segments and devise strategies aimed at increasing revenue and minimizing churn.

• Oversee the strategy for on-site lead capture and lead nurturing.

• Collaborate with the Paid Media team on re-engagement and customer loyalty initiatives.

• Take charge of weekly and monthly reporting across retention channels.

• Supervise the email and SMS marketing calendar along with the go-to-market strategy.

• Work in conjunction with Site Merchandising and Paid Media to enhance the customer experience.

• Conduct customer surveys, analyze the results, and incorporate feedback into marketing strategies.

• Refine customer journey maps and pinpoint areas for lifecycle improvement.

• Manage and mentor the Email Marketing Specialist.

⛳️ Requirements

• A Bachelor’s degree in a relevant field such as Marketing, Communications, or Business.

• Over 5 years of practical experience in managing email, SMS, and loyalty programs within DTC eCommerce.

• Experience preferably in the apparel, wellness, or CPG sectors.

• Experience in team management.

• Familiarity with Klaviyo and Shopify is preferred.

• Experience with various loyalty and referral platforms is a plus.

• Strong data analysis and Excel skills.

• Proficient in GA4.

• Excellent communication and presentation abilities.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Fully remote team with a collaborative work environment.

• Employer-sponsored Medical, Dental, and Vision insurance.

• Voluntary life insurance options.

• Critical Illness Insurance available.

• Healthcare and Dependent Care FSAs.

• 4% retirement matching after 6 months of employment.

• Paid parental leave program after 1 year.

• Monthly “Random Act of Generosity” initiative.

• 40% discount on products from the Kindred Bravely and Storq websites.

• 15% discount for friends and family.