Responsable de Paid Media, Adquisición

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the customer acquisition strategy

• Create, manage, and optimize campaigns on Meta Ads and Google Ads

• Analyze key metrics (CAC, ROAS, CPL, conversion)

• Make data-driven decisions

• Identify genuine growth opportunities

• Propose new ideas, tests, and approaches

• Coordinate improvements in the funnel, not just campaigns

• Clearly report results

• Scale customer acquisition in a profitable manner

• Optimize CAC and maximize ROAS

• Collaborate with designers, web analytics specialists, web developers, video editors, and copywriters

⛳️ Requirements

• Over 3 years of experience in paid media with direct responsibility for results (CAC, ROAS, and customer acquisition)

• Experience managing advertising budgets

• Proficiency in Meta Ads and Google Ads

• Experience with Google Analytics

• Strong analytical skills and data-driven decision-making

• Ownership mentality

• Strategic thinking

• Good judgment

• Proactivity

• Experience in high-growth environments is a plus

• Experience with complete funnels is a plus

• Knowledge or use of AI applied to marketing is a plus

🏝️ Benefits

• 100% remote work

• Role with a high level of autonomy and responsibility

• Direct impact on business growth

• Salary of €1,800 - €2,000 monthly + bonus