Renewal Director

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the complete renewal lifecycle for Audience Optimizer (AO) within Swiftly’s retailer portfolio in collaboration with the designated Sales Director.

• Create strategic account plans aimed at retention, growth, and long-term customer value.

• Act as a reliable advisor to teams in retailer marketing, merchandising, loyalty, and executive leadership.

• Evaluate retailer business performance, campaign outcomes, market trends, and competitive landscape to pinpoint opportunities and risks.

• Convert campaign performance data and closed-loop measurement insights into actionable recommendations and business strategies.

• Identify retailer challenges and craft innovative solutions utilizing Audience Optimizer features, including:

• Digital Circular Amplification

• Loyalty acquisition and engagement

• Competitive conquesting

• New customer acquisition

• Seasonal and promotional campaigns

• Store traffic and basket growth initiatives

• Facilitate strategic business reviews and planning sessions that align campaign results with broader retailer goals.

• Collaborate with Analytics and Ad Operations teams to uncover performance drivers, optimization opportunities, and future campaign strategies.

• Advise retailers on audience targeting, campaign planning, budget distribution, channel strategy, and measurement methods.

• Develop persuasive renewal and expansion business cases through performance storytelling, data analysis, and strategic insights.

• Build and sustain executive-level relationships within retailer organizations.

• Work collaboratively across Sales, Account Management, Analytics, Product, and Ad Operations teams to guarantee successful campaign execution and client outcomes.

• Proactively address renewal risks and formulate strategies to enhance retention.

• Maintain precise forecasting for renewals, expansions, and growth prospects.

• Act as a subject matter expert on Audience Optimizer, grocery marketing strategies, loyalty marketing, and digital media best practices.

• Perform other related duties as assigned.

⛳️ Requirements

• Over 7 years of experience in grocery retail, shopper marketing, retail media, digital advertising, loyalty marketing, customer analytics, or similar strategic marketing positions.

• Comprehensive understanding of grocery retail operations, promotional planning, merchandising cycles, digital circulars, and shopper behavior.

• Strong analytical capabilities with the capacity to assess campaign performance, identify trends, diagnose business challenges, and formulate data-driven recommendations.

• Experience in developing strategic marketing, media, or customer engagement plans that yield measurable business results.

• Proficiency in digital marketing and media, including audience targeting, media planning, campaign optimization, attribution, and performance measurement.

• Established ability to convert complex data into clear business insights and executive-level recommendations.

• Experience utilizing first-party data, loyalty insights, customer segmentation, and closed-loop measurement techniques.

• Proven track record of leading consultative business discussions centered on strategic planning, problem-solving, and growth initiatives.

• Established ability to cultivate trusted relationships and influence stakeholders from marketing managers to executive leadership.

• Experience in driving customer retention, renewals, account growth, or strategic client success initiatives.

• Exceptional presentation, communication, and storytelling abilities.

• Capacity to excel in a fast-paced, entrepreneurial environment while managing multiple retailer relationships.

• Proficiency in Salesforce, forecasting tools, and data-driven decision-making.

• This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without the need for current or future sponsorship.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive benefits package including health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work environment that promotes work-life balance.