Regional Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Facilitate regional go-to-market readiness and product launches by coordinating messaging, enablement resources, and timelines among regional sales and marketing teams, especially for locally published products.

• Adapt global product positioning and messaging frameworks into regionally pertinent value propositions that align with local curricula, customer needs, pricing structures, and market conditions.

• Evaluate regional and customer requirements, competitive landscape, and local regulatory or adoption factors to develop product positioning, roadmap communication, and go-to-market strategies.

• Gather and consolidate voice-of-customer, voice-of-field, and market-informed feedback from regional markets.

• Collaborate with global product marketing and editorial teams on global positioning, launch planning, lifecycle strategies, and product roadmap priorities.

• Partner with global product marketing and regional sales to create and sustain sales enablement tools, including product demonstrations, one-pagers, pricing narratives, and outbound messaging.

• Oversee and maintain regional product messaging across various marketing channels.

• Promote regional industry recognition through awards, sponsorships, certifications, trade shows, hosted events, and webinars.

⛳️ Requirements

• Familiarity with product promotion and go-to-market strategies, including product positioning, customer segmentation, and launch readiness.

• Capability to analyze regional market dynamics, competition, customer feedback, and field insights, translating these into effective messaging and sales materials.

• Strong cross-functional collaboration abilities while ensuring global alignment.

• Proven track record of influencing internal decision-making through insights and partnerships.

• Excellent written and verbal communication skills for creating concise, audience-appropriate product messaging and sales tools.

• Experience in developing or supporting sales enablement resources such as one-pagers, knowledge transfer documents, and product or sales demonstrations.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Generally, 5+ years of relevant experience in product marketing, regional marketing, or publishing.

🏝️ Benefits

• Inclusive work environment.

• Employee experience programs.

• Employee Resource Groups, including Green ERG and Women in Tech (WiT) ERG.