
Regional Marketing Specialist
Posted May 24

Posted May 24
This is a fully remote position, open to applicants in India.
• Propel lead generation and enhance Cytiva’s market presence through a comprehensive, full-funnel marketing strategy that aligns with growth objectives in India.
• Oversee local leads utilizing the CRM system and monitor funnel progression in collaboration with the sales team.
• Utilize KOLs, Voice of Customer (VoC), win-loss analysis, and competitive insights to create focused marketing initiatives, drive funnel expansion, and establish pricing strategies.
• Establish partnerships with academic institutions, startups, and CDMOs, while promoting the Cytiva Experience Centre, Custom Engineering, and FastTrak labs through organized training programs.
• Adapt marketing strategies dynamically based on market trends and competitive intelligence.
• Mentor and empower sales teams regarding new technologies, emphasizing product positioning and value propositions.
• Actively participate in a cross-functional team responsible for generating and executing marketing campaigns across both digital and traditional marketing channels.
• Ideally a graduate in Life Sciences.
• Must have prior experience in commercial or field marketing, applying marketing insights for effective field execution.
• Excellent presentation and communication skills to design and deliver impactful product positioning training for sales teams and distributors.
• Familiarity with managing content marketing software.
• Willingness to travel up to 40% of the time within the India region; globally as necessary.
• Comprehensive, competitive benefit packages.
• Health care program.
• Paid time off.
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