Regional Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Propel lead generation and enhance Cytiva’s market presence through a comprehensive, full-funnel marketing strategy that aligns with growth objectives in India.

• Oversee local leads utilizing the CRM system and monitor funnel progression in collaboration with the sales team.

• Utilize KOLs, Voice of Customer (VoC), win-loss analysis, and competitive insights to create focused marketing initiatives, drive funnel expansion, and establish pricing strategies.

• Establish partnerships with academic institutions, startups, and CDMOs, while promoting the Cytiva Experience Centre, Custom Engineering, and FastTrak labs through organized training programs.

• Adapt marketing strategies dynamically based on market trends and competitive intelligence.

• Mentor and empower sales teams regarding new technologies, emphasizing product positioning and value propositions.

• Actively participate in a cross-functional team responsible for generating and executing marketing campaigns across both digital and traditional marketing channels.

⛳️ Requirements

• Ideally a graduate in Life Sciences.

• Must have prior experience in commercial or field marketing, applying marketing insights for effective field execution.

• Excellent presentation and communication skills to design and deliver impactful product positioning training for sales teams and distributors.

• Familiarity with managing content marketing software.

• Willingness to travel up to 40% of the time within the India region; globally as necessary.

🏝️ Benefits

• Comprehensive, competitive benefit packages.

• Health care program.

• Paid time off.