Regional Marketing Program Manager, EMEA – Western Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize, manage, and implement regional marketing events throughout Western Europe, including customer gatherings, partner roadshows, and virtual webinars.

• Oversee all aspects of event logistics, such as setting up webinar platforms, coordinating venues, managing vendors, and tracking budgets.

• Create detailed task lists and schedules for successful event execution.

• Serve as the primary marketing contact for regional partners regarding co-marketing efforts, joint events, and shared webinars.

• Manage communications with potential customers and VIPs throughout all stages of events.

• Collaborate with regional sales teams to monitor, score, and transition event attendees for follow-up actions.

• Compose content for event registration landing pages, social media promotions, and webinar abstracts.

• Tailor global marketing messages for a B2B audience focused on Western European mapping and geospatial technology.

• Direct regional email marketing campaigns, including pre-event reminders and post-event follow-up sequences.

• Design, test, implement, and refine marketing emails aimed at boosting registrations, open rates, and conversions.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, particularly in event marketing, field marketing, or program management.

• Previous experience or a solid understanding of B2B SaaS, mapping technology, GIS, or location intelligence is highly desirable.

• Demonstrated ability to manage virtual webinars using platforms such as Zoom or ON24, as well as in-person events or trade shows.

• Exceptional copywriting abilities, including the capability to distill complex B2B concepts into straightforward event promotions and emails.

• Practical experience with marketing metrics and proficiency in generating and analyzing reports.

• Outstanding organizational and task management capabilities.

• Comfortable leading discussions with external partners and presenting strategies to internal stakeholders.

• Ability to work independently in a remote or hybrid setting across Western European time zones.

• Proficient in written and spoken English.

• Proficiency in another Western European language, such as German or French, is a significant advantage.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to operate in a remote or hybrid work environment.

• Collaboration with strategic partners and potential B2B clients.

• Exposure to regional events, partner-led workshops, customer summits, and webinars.