Regional Marketing Program Manager, EMEA – Western Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategically plan, coordinate, and implement a dynamic calendar of regional marketing events throughout Western Europe, which includes in-person customer gatherings, partner roadshows, and virtual webinars.

• Oversee all aspects of event logistics from start to finish, encompassing platform setup for webinars, venue coordination, vendor management, and budget oversight.

• Create and maintain detailed task lists and timelines to guarantee the seamless execution of every event element.

• Serve as the primary marketing contact for regional partners, working together on co-marketing projects, joint events, and collaborative webinars.

• Handle communications with potential customers and VIPs before, during, and after events to ensure a top-tier brand experience.

• Collaborate with the regional sales team to ensure effective tracking, scoring, and follow-up of event attendees.

• Craft compelling and engaging copy for event registration landing pages, promotional social media content, and webinar abstracts.

• Tailor global marketing messages to resonate with a B2B audience in the Western European mapping and geospatial technology sector.

• Lead regional email marketing initiatives to boost event registrations, manage pre-event reminders, and oversee post-event nurturing sequences.

• Construct, test, and launch emails with our team that utilizes our marketing automation platform while continually optimizing for higher open rates and conversions.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, particularly in event marketing, field marketing, or program management.

• Prior experience or a solid understanding of the B2B SaaS, mapping technology, GIS, or location intelligence sectors is highly desirable.

• Demonstrated success in managing both virtual webinars (e.g., Zoom, ON24) and live events or trade shows.

• Exceptional copywriting abilities, with the skill to simplify technical B2B concepts into concise, action-oriented event promotions and emails.

• Practical experience with marketing metrics, including the ability to extract and analyze reports.

• Outstanding organizational and task management capabilities.

• Comfortable leading discussions with external partners and presenting strategies to internal stakeholders.

• Capability to work independently in a remote or hybrid setting across Western European time zones.

• Proficient in English (both written and spoken).

• Proficiency in an additional Western European language (e.g., German, French) is a significant advantage.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Flexible working arrangements, including remote work options.

• Access to professional development and training resources.

• Collaborative team culture with a focus on growth and success.