Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Develop and enhance national and regional marketing initiatives that align with Annual Strategic Brand Plans.

• Collaborate with cross-functional teams at AbbVie to ensure alignment and the successful execution of marketing strategies.

• Act as the representative for AbbVie Marketing among External Experts and maintain interactions for generating insights within the designated geographies.

• Lead projects through the compliant promotional review process while ensuring adherence to regulatory guidelines and AbbVie procedures.

• Oversee strategy, execution, and budgeting for conventions, External Expert consultations, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and propose brand optimization opportunities to leadership.

• Provide insights on business-related queries to guide marketing strategy, resource optimization, and tactic development.

• Collaborate with field leadership to enhance the implementation of marketing strategies.

• Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence within the assigned geography.

• Coordinate deliverables from both external vendors and internal departments.

• Identify and cultivate relationships with External Experts, emerging leaders, and patient and professional organizations.

• Create regional engagement plans for External Experts and ensure their tactical execution.

• Connect Integrated Brand Teams across various stakeholder groups to identify compliant collaboration opportunities.

⛳️ Requirements

• Bachelor's Degree.

• Prior experience in sales, sales management, or marketing.

• Minimum of 2 years of experience in Immunology is preferred.

• Previous experience in Gastroenterology is preferred.

• Exceptional verbal and non-verbal communication and presentation skills for both live and virtual interactions.

• Experience in working with integrated, cross-functional teams and influencing without direct authority.

• Ability to navigate through field- and headquarters-based matrix organizations.

• Capacity to thrive in a fast-paced environment.

• Familiarity with relevant regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Possession of a valid driver's license.

• Capability to pass a pre-employment drug screening and meet safe driving criteria.

🏝️ Benefits

• Paid time off (including vacation, holidays, and sick leave).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Eligibility to participate in short-term incentive programs.

• Option for remote work.