Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Design and enhance national and regional marketing initiatives that align with the Annual Strategic Brand Plans.

• Collaborate with cross-functional teams at AbbVie to formulate and implement area marketing strategies.

• Oversee projects through the promotional review process, ensuring adherence to regulatory guidelines and AbbVie’s procedures.

• Manage the strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and provide strategic recommendations for brand enhancement.

• Offer insights on brand business queries to guide marketing strategies, resource allocation, and tactic formulation.

• Partner with field leadership to enhance the execution of marketing strategies.

• Analyze market drivers, competitive landscapes, provider dynamics, and competitive intelligence within the designated geography.

• Coordinate deliverables among external vendors and internal departments.

• Cultivate and strengthen relationships with External Experts, emerging leaders, and patient and professional associations.

• Create regional External Expert engagement plans and ensure their tactical implementation.

• Connect AbbVie Integrated Brand Teams to explore collaboration opportunities while adhering to industry standards.

⛳️ Requirements

• Bachelor’s Degree.

• Prior experience in sales, sales management, or marketing.

• A minimum of 2 years of experience in Immunology is preferred.

• Previous experience in Gastroenterology is preferred.

• Excellent verbal and non-verbal communication and presentation skills.

• Proven experience working with integrated, cross-functional teams and influencing without direct authority.

• Capability to navigate both field-based and headquarters-based matrix organizations.

• Ability to thrive in a fast-paced environment.

• Knowledge of the relevant regulations and standards that govern pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver's license.

• Ability to successfully pass a pre-employment drug screening test and meet safe driving requirements.

• Capacity to sit continuously for extended periods (more than 2 consecutive hours during an 8-hour workday).

🏝️ Benefits

• Paid time off including vacation, holidays, and sick leave.

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Short-term incentive programs.

• Opportunity for remote work.

• Company car or truck available for work-related driving.