Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in Florida.

📋 Description

• Design and enhance national and regional marketing strategies in alignment with Annual Strategic Brand Plans.

• Oversee projects through the promotional review process while adhering to regulatory standards and AbbVie protocols.

• Direct the strategy, implementation, and budget management for conventions, consulting with External Experts, advisory boards, and peer-to-peer education programs.

• Assess marketing strategies and propose brand enhancement opportunities to leadership.

• Deliver insights on business challenges to guide marketing strategy, resource allocation, and tactic formulation.

• Collaborate with field leadership to maximize the execution of marketing strategies.

• Examine market influences, competitive environments, provider dynamics, and competitive intelligence within the designated geography.

• Manage deliverables among external vendors and internal departments, including agency partners, Market Research, Legal, Regulatory, Medical Affairs, Ethics and Compliance, and IT.

• Foster and enhance relationships with External Experts, emerging leaders, patient associations, and professional groups.

• Create regional engagement plans for External Experts and ensure consistent execution of tactics.

• Connect AbbVie Integrated Brand Teams with collaboration opportunities based on shared goals and industry standards.

⛳️ Requirements

• Bachelor’s Degree.

• Prior experience in sales, sales management, or marketing.

• A minimum of 2 years of experience in Immunology is preferred.

• Previous experience in Gastroenterology is preferred.

• Exceptional verbal and non-verbal communication and presentation skills.

• Proven experience working with collaborative, integrated, cross-functional teams.

• Capability to influence without direct authority and achieve results.

• Proficiency in navigating both field-based and headquarters-based matrix organizations.

• Ability to thrive in a fast-paced work environment.

• Understanding of relevant regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver’s license.

• Capability to pass a pre-employment drug screening test and meet safe driving standards.

• Ability to sit continuously for extended periods (more than 2 consecutive hours in an 8-hour workday).

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical, dental, and vision insurance.

• 401(k) plan.

• Short-term incentive programs.

• Option for remote work.

• Company vehicle may be utilized for work purposes.