Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and enhance national and regional marketing strategies in alignment with Annual Strategic Brand Plans.

• Collaborate with cross-functional teams at AbbVie to ensure alignment in marketing strategy and execution.

• Oversee projects through the promotional review process while adhering to deadlines and regulatory standards.

• Manage strategies, execution, and budgets for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and propose opportunities for brand optimization.

• Provide insights on business inquiries to guide marketing strategy, resource optimization, and tactic development.

• Partner with field leadership to enhance the implementation of marketing strategies.

• Analyze market drivers, the competitive landscape, provider dynamics, and competitive intelligence.

• Coordinate with external vendors and internal departments, including Agency Partners, Market Research, Legal, Regulatory, Medical Affairs, Ethics and Compliance, and IT.

• Identify and cultivate relationships with External Experts, emerging leaders, patient associations, and professional associations.

• Create regional External Expert engagement plans and ensure tactical implementation.

• Connect AbbVie Integrated Brand Teams with collaboration opportunities based on shared objectives and industry standards.

⛳️ Requirements

• Bachelor’s Degree.

• Minimum of 2 years of experience in Immunology is preferred.

• Prior experience in sales, sales management, or marketing is required.

• Previous experience in Gastroenterology is preferred.

• Proficient in verbal and non-verbal communication as well as presentation skills.

• Experience working collaboratively with integrated, cross-functional teams.

• Ability to influence others without direct authority.

• Capability to navigate field- and headquarters-based matrix organizations.

• Ability to thrive in a fast-paced environment.

• Knowledge of relevant regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver’s license is required.

• Ability to pass a pre-employment drug screening test.

• Must meet safe driving requirements.

• Ability to maintain continuous sitting for extended periods.

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Short-term incentive programs.

• Equal opportunity employer.

• Support for veterans/disabled applicants.

• Reasonable accommodation support.