Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in Florida.

📋 Description

• Collaborate with cross-functional teams at AbbVie to design and implement area marketing strategies.

• Create and enhance national and regional marketing initiatives that align with the Annual Strategic Brand Plans.

• Act as the representative for AbbVie Marketing with External Experts to gather insights within designated geographies.

• Oversee projects through the promotional review process, ensuring adherence to deadlines and regulatory standards.

• Manage the strategy, execution, and budgeting for conventions, External Expert consultations, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and suggest opportunities for brand optimization.

• Provide insights on business inquiries to guide marketing strategy, resource allocation, and tactic development.

• Collaborate with field leadership to enhance the execution of marketing strategies.

• Analyze market drivers, competitive landscapes, provider dynamics, and competitive intelligence.

• Coordinate with external vendors and internal departments, including agency partners, market research, legal, regulatory, medical affairs, ethics and compliance, and IT.

• Cultivate and strengthen relationships with External Experts, emerging leaders, and patient and professional organizations.

• Develop regional engagement plans and ensure consistent implementation throughout the year.

⛳️ Requirements

• Bachelor’s Degree.

• A minimum of 2 years of experience in Immunology is preferred.

• Prior experience in sales, sales management, or marketing.

• Previous experience in Gastroenterology is preferred.

• Exceptional verbal and non-verbal communication and presentation skills.

• Proven experience in collaborating with integrated, cross-functional teams and influencing without direct authority.

• Ability to navigate matrix organizations both in the field and at headquarters.

• Capability to thrive in a fast-paced environment.

• Understanding of regulations and standards impacting pharmaceutical products.

• Willingness and capacity to travel up to 75% of the time, including evenings and weekends.

• Valid driver’s license.

• Ability to pass a pre-employment drug screening and meet safe driving criteria.

• Must reside within a reasonable distance from the primary city.

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Short-term incentive programs.

• Option for remote work.