Regional Marketing Manager – Immunology/Gastroenterology

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Develop and enhance national and regional marketing initiatives that align with Annual Strategic Brand Plans.

• Oversee projects through the promotional review process while adhering to regulatory guidelines and AbbVie procedures.

• Manage the strategic planning, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and suggest opportunities for brand enhancement.

• Provide insights on business inquiries to guide marketing strategy, resource allocation, and tactic development.

• Collaborate with field leadership to maximize the implementation of marketing strategies.

• Examine market drivers, competitive landscape, provider dynamics, and competitive intelligence within the designated geography.

• Coordinate deliverables among external vendors and internal departments effectively.

• Foster and strengthen relationships with External Experts, emerging leaders, and patient and professional associations.

• Create regional External Expert engagement plans and ensure tactical execution.

• Connect AbbVie Integrated Brand Teams regarding collaboration opportunities while complying with industry standards.

⛳️ Requirements

• Bachelor’s Degree.

• A minimum of 2 years of experience in Immunology is preferred.

• Prior experience in sales, sales management, or marketing.

• Previous Gastroenterology experience is preferred.

• Exceptional verbal and non-verbal communication and presentation skills.

• Experience working within collaborative, integrated, cross-functional teams.

• Capability to influence without direct authority and achieve results.

• Ability to navigate matrix organizations in both field and headquarters settings.

• Capacity to thrive in a fast-paced environment.

• Knowledge of regulations and standards affecting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver’s license.

• Ability to pass a pre-employment drug screening test.

• Must meet safe driving requirements.

• Ability to sit continuously for extended periods (more than 2 consecutive hours in an 8-hour day).

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Short-term incentive programs.

• Remote work option.

• Equal opportunity employer benefits and reasonable accommodation support.