Regional Marketing Manager, Gastroenterology

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Create and enhance national and regional marketing strategies that align with the Annual Strategic Brand Plans.

• Oversee projects through the promotional review process while ensuring compliance with regulatory guidelines and AbbVie procedures.

• Manage the strategy, execution, and budgeting for conventions, External Expert consultations, advisory boards, and peer-to-peer education programs.

• Assess marketing tactics and provide strategic recommendations for brand enhancement.

• Offer insights on brand business inquiries to guide marketing strategy, resource optimization, and tactic development.

• Collaborate with field leadership to improve the execution of marketing strategies in the designated region.

• Comprehend market drivers, the competitive landscape, provider dynamics, and competitive intelligence.

• Coordinate deliverables with external vendors and internal departments.

• Cultivate and strengthen relationships with External Experts, emerging leaders, and patient and professional associations.

• Design regional External Expert engagement plans and ensure effective tactical execution.

• Facilitate collaboration opportunities among Integrated Brand Teams based on shared objectives and industry standards.

⛳️ Requirements

• Bachelor’s Degree.

• Prior experience in sales, sales management, or marketing.

• A minimum of 2 years of experience in Immunology is preferred.

• Previous experience in Gastroenterology is preferred.

• Exceptional verbal and non-verbal communication and presentation skills.

• Experience working within collaborative, integrated, cross-functional teams.

• Ability to influence without direct authority and achieve results.

• Proficiency in navigating both field- and headquarters-based matrix organizations.

• Capability to thrive in a fast-paced environment.

• Understanding of regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Possession of a valid driver’s license.

• Must be able to pass a pre-employment drug screening test and meet safe driving requirements.

• Ability to operate a personal vehicle, company car or truck, or powered material-handling equipment.

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical, dental, and vision insurance.

• 401(k) plan.

• Eligibility for participation in long-term incentive programs.