Regional Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of and implement XBOW’s regional marketing strategy throughout EMEA, focusing primarily on the UKI, Nordics, Benelux, and France.

• Develop and expand integrated regional programs that encompass field events, executive briefings, webinars, campaigns, and community initiatives.

• Collaborate closely with Sales to facilitate pipeline generation, account-based strategies, and strategic regional opportunities.

• Adapt global messaging, positioning, and campaigns to ensure they resonate culturally, linguistically, and market-wise across EMEA.

• Work alongside Product Marketing to convert XBOW’s technical strengths into engaging regional narratives, vertical use cases, and proof points.

• Partner with Partners and Alliances to design and implement joint marketing initiatives within the region.

• Manage the regional event strategy, which includes industry conferences, proprietary events, executive roundtables, and partner-led activations.

• Coordinate with Content and Communications teams to address regional content demands, public relations moments, and thought leadership opportunities.

• Oversee regional marketing budgets, timelines, agencies, and vendor partnerships.

• Establish and monitor success metrics for EMEA marketing, focusing on pipeline impact, engagement, and regional brand visibility.

• Serve as the representative voice of EMEA internally, providing market insights, customer feedback, and competitive intelligence.

⛳️ Requirements

• Extensive experience in regional, field, or demand generation marketing, preferably in B2B SaaS or cybersecurity sectors.

• Demonstrated success in developing and scaling marketing programs across various European markets.

• Proven ability to work closely with Sales and GTM teams to achieve quantifiable pipeline and revenue results.

• Exceptional project management and execution capabilities—you can manage programs from start to finish and work independently.

• Strong written and verbal communication skills, with the capability to tailor messaging for diverse countries and buying audiences.

• Comfortable operating in a dynamic, rapidly growing startup environment with high levels of ambiguity.

• Highly collaborative approach with the ability to influence across different functions.

• Bonus qualifications include: Experience in marketing technical or developer-focused products (e.g., security, infrastructure, AI platforms).

• Familiarity with EMEA security markets and purchasing behaviors, particularly in UKI, DACH, Benelux, Nordics, or France.

• Experience managing partner, channel, or ecosystem marketing initiatives.

• Proficiency in localizing campaigns across various languages and cultures.

• Background in early-stage or category-creating go-to-market strategies.

🏝️ Benefits

• Competitive salary, transparent performance-based incentives, and an equity package, making you a vital part of XBOW’s growth journey.

• Substantial opportunities for advancement within the sales organization, allowing you to shape your career path as we grow.

• You will have a direct impact on XBOW’s mission to transform cybersecurity and safeguard organizations on a global scale.