Regional Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with regional sales leadership and global marketing teams to establish marketing priorities that align with regional business objectives and growth ambitions.

• Create and manage the regional marketing strategy to facilitate business goals throughout the region.

• Analyze regional market dynamics, customer challenges, competitive landscapes, and purchasing behaviors to pinpoint opportunities and potential risks.

• Tailor and adjust global strategies, messaging, and programs to fit regional market realities while ensuring alignment with global priorities.

• Develop and implement regional go-to-market strategies for strategic initiatives, solutions, and target markets.

• Serve as a strategic marketing collaborator for regional sales leadership and country teams.

• Engage in business planning and account prioritization discussions.

• Align marketing investments and initiatives with sales priorities and growth potential.

• Facilitate account expansion strategies and strategic opportunities throughout the region.

• Design and implement integrated regional marketing plans covering the entire customer journey, from awareness to pipeline acceleration and customer expansion.

• Determine the optimal mix of programs and channels to support regional objectives, including events, executive engagement, ABM initiatives, digital campaigns, and customer advocacy programs.

• Oversee the strategy, planning, and execution of events, including customer events, executive gatherings, industry conferences, and exhibitions throughout Southern Europe.

• Ensure all activities are connected to business outcomes and commercial priorities.

• Promote localization strategies for content, messaging, campaigns, and customer engagement methods.

• Coordinate cross-functional teams across Demand Generation, Product Marketing, Digital Marketing, Marketing Operations, and Communications.

• Guarantee alignment between global initiatives and regional implementation.

• Share regional insights to shape global strategy, campaigns, and messaging.

• Manage marketing contributions to regional pipeline creation, acceleration, and conversion.

• Evaluate program effectiveness, ROI, and business impact.

• Provide ongoing insights and recommendations to enhance marketing investments and improve outcomes.

• Utilize data and market intelligence to continually refine regional strategy and execution.

• Control the regional marketing budget and investment distribution.

• Oversee the annual regional marketing calendar and priorities.

• Identify and manage external agencies, vendors, and partners as needed.

• Act as the main point of contact for all marketing activities within the region.

⛳️ Requirements

• 7+ years of experience in B2B marketing within enterprise software, SaaS, or cybersecurity sectors.

• Proven experience in developing and executing regional go-to-market strategies in Europe.

• Demonstrated success in delivering measurable pipeline and business impact.

• Strong experience in partnering closely with sales leadership and account teams.

• In-depth understanding of European market dynamics and variations across countries and regions.

• Ability to balance strategic planning with practical execution.

• Strong analytical skills and experience in utilizing data to inform decisions and prioritize investments.

• Experience in managing integrated marketing programs, including digital, events, ABM, and partner marketing.

• Familiarity with marketing and sales technology platforms such as Salesforce, Marketo, 6Sense, Power BI, and ZoomInfo is desirable.

• Fluent English is mandatory.

• Proficiency in German is a significant advantage.

• Knowledge of French is appreciated.

• Applicants must have legal authorization to work in the UK at the time of hire.

• This position is not eligible for visa sponsorship now or in the future.

🏝️ Benefits

• Private medical insurance

• Buying or selling annual leave

• Cycle to work schemes

• Employee discounts

• Paid volunteering day

• Stocks and shares

• Annual bonus and much more depending on the role.