Regional Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement quarterly and annual regional go-to-market strategies across all market channels to exceed net-new logo, retention, cross-sell, and lead conversion targets.

• Acquire a comprehensive understanding of the region's business objectives and customer motivations, articulating regional needs to influence campaigns, digital marketing, and other cross-functional requirements to meet business goals.

• Facilitate translation requirements from corporate headquarters and review translated marketing materials and messages for your regions.

• Oversee tight project management and collaborate with various teams to ensure clear accountability and a results-oriented approach.

• Spearhead our growth marketing initiatives, integrated programs, and campaign data for acquiring new customers through scalable strategies.

• Assess metrics generated from marketing initiatives and present results and trends to sales and marketing leaders utilizing SalesForce and other reporting tools.

• Execute digital marketing efforts such as virtual events, lead generation, and email nurturing by managing activities from conception to post-event follow-up.

• Coordinate with vendors, agencies, and partners, maintaining a well-organized internal follow-up process with Finance and other departments to ensure accuracy.

• Strategically manage budgets and resources to implement marketing programs that support sales objectives and goals.

⛳️ Requirements

• Extensive experience in fostering demand within a high-tech B2B context.

• Bachelor's degree in Communications, Marketing, Business, or a related discipline.

• Previous experience collaborating with third-party providers (conferences, demand generation, list services, etc.) and agencies.

• Strong passion for driving innovation to creatively set CrowdStrike apart.

• Willingness to take initiative, tackle challenges, and pursue ongoing process enhancements.

• Dedication to professionalism and personal development.

• A keen interest in data analysis and a desire to measure outcomes and identify trends.

• Prior support experience with field sales and partner organizations in the cybersecurity sector.

• Availability to travel 20 – 25% of the time to assist with regional activities.

• Proficiency in English; knowledge of Portuguese and Spanish is advantageous.

🏝️ Benefits

• Market-leading compensation and equity awards.

• Comprehensive wellness programs for both physical and mental health.

• Competitive vacation and holiday offerings for rejuvenation.

• Paid parental and adoption leave.

• Opportunities for professional development for all employees, regardless of position or level.

• Employee Networks, local neighborhood groups, and volunteer opportunities to foster connections.

• A vibrant office culture featuring world-class amenities.

• Great Place to Work Certified™ globally.