Regional Marketing Manager – Americas

This is a fully remote position, open to applicants in North America.

📋 Description

• Develop and implement the annual marketing strategy and plan for the Americas region, which encompasses both North America and Latin America, ensuring alignment with Kramer’s global marketing strategy and business goals.

• Collaborate closely with regional sales leadership and local sales teams to grasp market priorities and create marketing initiatives that foster pipeline growth and revenue generation.

• Plan, coordinate, and execute integrated marketing campaigns across various channels to elevate brand awareness, enhance market presence, and generate qualified leads.

• Work alongside the global marketing team to tailor and implement global campaigns while maintaining regional relevance across diverse markets in the Americas.

• Oversee regional digital marketing efforts, including email campaigns, social media, webinars, landing pages, marketing automation, and localized content.

• Organize and manage regional events, exhibitions, customer gatherings, partner marketing programs, and industry activities throughout North America and Latin America.

• Assist with regional public relations initiatives and collaborate with external agencies, media partners, and industry influencers.

• Create and modify marketing content, sales enablement materials, presentations, and promotional assets customized for various markets within the Americas region.

• Track campaign performance, analyze marketing metrics, and provide insights and recommendations to enhance effectiveness, lead generation, and ROI.

• Manage the regional marketing budget, ensuring effective resource allocation across the Americas markets.

• Identify market trends, customer needs, competitive insights, and regional opportunities to support marketing strategies and business decisions.

• Cultivate strong relationships with internal stakeholders, sales teams, channel partners, customers, system integrators, and external vendors throughout the Americas region.

⛳️ Requirements

• Native-level proficiency in English – mandatory.

• Proficiency in Spanish and/or Portuguese – a plus.

• A minimum of 5 years of experience in a regional marketing role within a global B2B organization.

• Proven experience managing marketing activities across multiple countries or regions.

• Background in technology, ProAV, IT, networking, unified communications, or related industries – advantageous.

• Demonstrated experience in developing and executing integrated marketing campaigns across both digital and offline channels.

• Practical experience with marketing technologies, including CRM systems, marketing automation platforms, SEO, SEM, email marketing, and analytics tools.

• Experience in supporting demand generation and collaborating closely with sales teams to drive business growth.

• Strong project management skills with the capacity to manage multiple initiatives simultaneously across various markets.

• Exceptional communication, presentation, and interpersonal abilities.

• Capability to work effectively in a global, multicultural, and distributed environment.

• Self-driven, proactive, and able to work independently in a fast-paced global setting.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

• Willingness to travel throughout the Americas region as required.

🏝️ Benefits

• Opportunities for professional development and executive leadership growth.

• A supportive, collaborative, and innovative global work environment.

• A culture that promotes ownership, accountability, and strategic thinking.

• Strong organizational values grounded in integrity, respect, and teamwork.

• The chance to make a significant impact and help shape the future of Kramer across the Americas region.