Regional Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement scalable regional marketing strategies that foster new business development, retention, cross-selling, and pipeline growth.

• Collaborate with regional leadership and sales teams to pinpoint market-specific opportunities, priorities, and campaigns that align with overarching enterprise objectives.

• Adapt and execute national marketing initiatives to maintain relevance and effectiveness in regional markets while adhering to established national guidelines.

• Design scalable and repeatable national programs for deployment across various regions.

• Establish frameworks and best practices to facilitate regional adoption.

• Analyze campaign performance and regional marketing metrics to deliver insights, recommendations, and return on investment reporting.

• Ensure strong alignment between marketing objectives, budgets, workstreams, and regional priorities.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Over 7 years of experience in B2B marketing, ideally within the insurance or financial services sector.

• Strong ability to write and communicate effectively and professionally across various mediums, including digital, social, and print.

• Proficiency in the complete Microsoft Office suite, particularly PowerPoint.

• Familiarity and expertise with marketing systems and social media platforms for business use, including LinkedIn, Facebook, and Instagram.

• Experience with HubSpot is an advantage.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities