Regional Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee local leads utilizing the CRM system and manage the follow-up process for sales funnel progression.

• Provide updates on lead generation and management activities, outlining necessary actions for improvement.

• Engage with and analyze local markets, reporting on emerging trends, opportunities, and competitive insights.

• Lead thought leadership initiatives and Key Opinion Leader (KOL) engagement programs as part of strategic efforts.

• Equip sales teams with knowledge about new technologies, emphasizing product positioning and value proposition.

• Actively participate in a cross-functional team that creates and implements new global marketing campaigns across both digital and traditional marketing channels.

• Oversee the marketing budget.

⛳️ Requirements

• Possess a degree or postgraduate qualification in life sciences.

• Have 5-7 years of experience in commercial/field marketing or business development.

• Demonstrated hands-on experience in demand generation from diverse sources, along with skills in market intelligence and analysis, product positioning, and sales enablement.

• Strong understanding of the Bio-Similar & Bio-Pharmaceutical Ecosystem, including operational and regulatory contexts and the competitive landscape.

• Previous experience working with Salesforce (SFDC) is advantageous.

• Familiarity with bioprocessing and workflows related to new modalities.

• Apply outcomes-driven marketing principles and comprehend commercial key drivers to develop a robust sales funnel and support revenue goals.

🏝️ Benefits

• Health care program

• Paid time off