Regional Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement regional marketing strategies that align with global business objectives and local commercial targets.

• Spearhead demand generation initiatives tailored to specific segments across digital, email, event, and sales enablement platforms.

• Collaborate closely with sales leadership to pinpoint growth potential, aid in pipeline development, and enhance lead follow-up and conversion rates.

• Oversee the regional event strategy, which encompasses conferences, tradeshows, seminars, roadshows, customer workshops, live events, and partner engagements.

• Adapt global campaigns, product introductions, messaging, and content to suit regional markets and customer demographics.

• Work in partnership with product marketing and business units to foster growth across GenScript’s product and service offerings.

• Monitor and report on campaign effectiveness, including lead quality, conversion rates, pipeline contributions, event ROI, and marketing investment efficiency.

• Manage the regional marketing budget alongside vendors, agencies, and cross-functional execution.

• Mentor and develop regional marketing team members as needed.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related discipline.

• Over 8 years of B2B marketing experience, ideally within life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services.

• At least 3 years of experience in regional marketing, field marketing, demand generation, or leadership in commercial marketing.

• Demonstrated success in creating and executing integrated campaigns that yield qualified leads and measurable business outcomes.

• Strong background in sales alignment, funnel management, events, campaign analytics, and performance evaluation.

• Capacity to articulate complex scientific or technical offerings into straightforward customer value propositions.

• Exceptional communication, stakeholder management, project management, and leadership capabilities.

• Experience in a global, matrixed organization is preferred.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options