Regional Marketing and Leasing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement weekly, monthly, and yearly marketing strategies to attract qualified traffic, working closely with local teams and leveraging available resources and staffing.

• Partner with local managers to build and maintain essential relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities.

• Oversee third-party marketing and leasing tools/resources, regularly reviewing and updating marketing messages and offers to enhance lead generation.

• Keep comprehensive market source lists within Entrata, monitoring which sources yield the highest traffic.

• Establish, execute, and track leasing goals and renewal programs to achieve occupancy objectives; inspire leasing teams with innovative goal boards, contests, and rewards in collaboration with management.

• Spearhead training initiatives aimed at improving sales processes, including curb appeal, tour path optimization, sales techniques, follow-up strategies, and effective utilization of leasing tools.

• Assist Managers in fostering positive reputations and strong ties with schools and local communities.

• Work closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure seamless coordination of marketing and leasing efforts.

• Support projects and initiatives as assigned by supervisors.

⛳️ Requirements

• Bachelor's degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.

• 3-5 years of onsite management experience preferred, particularly in roles as General Manager or Assistant General Manager in student housing.

• Outstanding communication skills, with a preference for strong public speaking abilities.

• Demonstrated capability to manage multiple projects concurrently, prioritize effectively, and meet deadlines in a dynamic environment.

• Entrepreneurial mindset: innovative, proactive, and open to challenging the status quo to fulfill the needs of residents and the company.

• Willingness and ability to travel 90-95% of the time.

• Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).

• Familiarity with market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) regulations.

🏝️ Benefits

• Generous Paid Time Off (PTO)

• 401(k) with Company Matching

• Comprehensive Health, Dental, and Vision Insurance

• Health Savings Account (HSA) & Flexible Spending Account (FSA)

• Life Insurance & Parental Leave

• Employee Assistance Program (EAP)

• Relocation Assistance

• Professional Development & Advancement Opportunities

• Supportive, Fun, and Flexible Work Environment

• Access to an Unmatched Company Culture that values individuality and innovation