Regional Market Development Manager – Clinical Next-Generation Sequencing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Transform European and regional objectives into targeted local marketing strategies.

• Recognize high-potential customer segments, applications, and avenues for growth.

• Collaborate with commercial teams to enhance customer engagement, craft value propositions, and create qualified opportunities.

• Tailor and implement integrated marketing campaigns, product launches, and initiatives for customer engagement.

• Engage with Key Opinion Leaders, clinical stakeholders, and influential customers to promote education, advocacy, and the adoption of clinical NGS solutions.

• Organize and carry out webinars, scientific meetings, workshops, congress activities, and peer-to-peer programs.

• Stay informed on customer needs, competitive developments, and market trends.

• Evaluate campaign effectiveness, lead generation, pipeline contributions, and marketing return on investment.

• Work collaboratively with sales, regional marketing, clinical stakeholders, scientific experts, and customers throughout the Central Region.

• Oversee marketing activities from planning and execution to performance assessment and optimization.

⛳️ Requirements

• Proven experience in market development, commercial marketing, product marketing, or a similar customer-facing commercial role.

• Experience collaborating closely with sales teams to generate demand, engage customers, and foster business growth.

• Background in life sciences, molecular diagnostics, clinical genomics, or related healthcare sectors is highly desirable.

• Experience in executing marketing campaigns, customer events, or commercial programs and assessing their effectiveness.

• Strong commercial acumen with the capacity to convert market opportunities into actionable growth strategies.

• Excellent communication and persuasion skills.

• Ability to develop persuasive customer value propositions and convey complex scientific solutions clearly.

• Strong analytical, organizational, and project management capabilities.

• Ability to juggle multiple priorities while collaborating effectively across functions and countries.

• Fluent business English and German are essential; additional relevant European languages are a plus.

• Willingness to travel frequently across the Central Region and spend significant time with customers and field teams.

• A degree in Life Sciences, Molecular Biology, Biotechnology, Marketing, Business, or a related field is advantageous.

🏝️ Benefits

• Annual incentive plan bonus.

• Healthcare benefits.

• Employee perks.

• Opportunities for career growth and development.