Regional Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and spearhead the B2B digital growth strategy aimed at acquiring leads from mid-market and enterprise organizations.

• Create a replicable and scalable multichannel acquisition and nurturing framework.

• Implement complementary demand generation strategies and enhance campaigns targeting key decision-makers.

• Foster a culture of ongoing experimentation (A/B testing, multivariate testing) throughout the entire acquisition funnel.

• Assess and optimize critical metrics such as CAC, LTV, pipeline velocity, and payback period, utilizing dashboards to guide strategic choices.

• Devise and execute public relations strategies to enhance Kashio's standing in relevant media outlets.

• Cultivate relationships with media personnel, journalists, influencers, and opinion leaders in essential markets.

• Organize press releases, interviews, thought leadership content, and launch coverage.

• Manage crisis communications to safeguard the corporate image across both traditional and digital media.

• Propel brand positioning strategies aimed at strategic accounts, incorporating consultative and educational content.

• Align key messaging with the corporate buying cycle and bolster regional launch initiatives.

• Identify and segment strategic accounts in collaboration with the commercial team.

• Execute personalized, multichannel nurturing flows for various stakeholders within each account.

• Evaluate the success of each ABM initiative using specific KPIs (engagement, pipeline velocity, and revenue).

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related disciplines.

• Studies or certifications in Growth, PR, ABM, digital strategy, or related fields.

• An MBA is advantageous.

• Over 5 years of experience in B2B digital marketing, particularly within SaaS or technology sectors.

• Demonstrated success in acquisition strategies, brand development, and public relations within high-growth B2B firms, ideally in Fintech, payments, and/or B2B technology.

• Proficiency in tools such as Google Ads, LinkedIn Ads, GA4, CRM (Zoho, HubSpot, Salesforce), and BI (Power BI, Looker).

• Experience with media management and PR platforms (Meltwater, PR Newswire, among others).

• Knowledge of marketing automation, lead scoring, and tailored customer journeys.

• Familiarity with AI tools applied to marketing and PR (ChatGPT, Jasper, Mutiny, Smartly.io, predictive analytics, dynamic journey personalization).

• Proficient in advanced English (spoken and written).

• Proficiency in Portuguese is a plus.

🏝️ Benefits

• Opportunity to influence the growth of a FinTech company with international expansion.

• Role with executive visibility and potential for strategic leadership in the medium term.

• Collaborative and agile environment focused on achieving tangible results.