Director Integrated, Field Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and oversee the seasonal and major campaign strategy that aligns the brand's storytelling and vision throughout the year across essential channels.

• Manage the execution at the venue level while collaborating with the marketing team to ensure the strategy is implemented effectively across key platforms such as social media and customer lifecycle.

• Act as a liaison with other departments to guarantee that new features, games, and significant moments are showcased in the most impactful manner.

• Direct local marketing strategies for Level99 venues by creating playbooks, tools, and programs that enhance awareness and drive traffic in each specific market.

• Collaborate with Operations and venue leadership to ensure initiatives are practical, on-brand, data-informed, and aligned with business objectives, while establishing systems to track and scale successful efforts.

• Lead marketing and public relations initiatives for new venue openings, overseeing the process from pre-launch to post-opening engagement.

• Create repeatable opening playbooks encompassing market entry strategies, partnerships, media relations, influencer engagement, community involvement, and launch programming.

• Partner with culinary, beverage, and craft collaborators to enhance restaurant and beverage relationships through effective marketing, storytelling, programming, and public relations.

• Support launches, campaigns, and local engagement initiatives related to restaurant concepts, menus, and other culinary events.

• Oversee menu rollout procedures and assist with branded restaurant touchpoints in collaboration with the Food & Beverage team.

• Direct the public relations strategy for the company, including venue announcements, openings, partnerships, launches, and other significant brand events in conjunction with the VP of Marketing.

• Develop messaging, media materials, and launch strategies that enable Level99 to gain substantial media coverage while remaining aligned with brand and business goals.

• Identify and manage brand partnerships that enhance awareness, encourage trial, and strengthen brand equity for Level99.

⛳️ Requirements

• 8+ years of marketing experience, with a focus on brand marketing, field marketing, local marketing, brand partnerships, public relations, openings, and related fields.

• Demonstrated experience in creating marketing programs for physical locations, preferably across multiple units or markets.

• Extensive experience managing launch campaigns, openings, events, activations, partnerships, or public relations projects.

• Exceptional project management abilities, with a track record of leading multiple workstreams and ensuring cross-functional teams remain aligned.

• Strong communication and relationship-building capabilities, with the skill to collaborate effectively with venue teams, executives, agency partners, media, and external stakeholders.

• Creative instincts with a knack for identifying ideas that will attract attention and resonate locally.

• Analytical mindset with a comfort in measuring performance and utilizing data to enhance future programming.

• Previous experience in multi-unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is highly preferred.

• Self-motivated individual who thrives in ambiguous situations and enjoys creating structure.

• Team-oriented mentality with a readiness to contribute wherever necessary.

• Positive demeanor and a leader who sets an example for others.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Employee discounts and perks at Level99 venues.

• A dynamic and inclusive work environment that promotes creativity and collaboration.