Regional Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement regional marketing initiatives aimed at generating pipeline, accelerating opportunities, and fostering strategic revenue growth.

• Conduct localized marketing efforts across digital platforms, social media, public relations, and industry-specific channels.

• Enhance Novidea’s visibility and reputation within regional insurance and Insurtech communities.

• Manage regional marketing contribution goals through targeted demand generation and account engagement strategies.

• Collaborate closely with Sales Leadership and SDR teams to ensure marketing activities align with strategic target accounts, pipeline priorities, and regional growth objectives.

• Work in conjunction with Global Marketing and Product Marketing teams to tailor messaging, campaigns, product positioning, and content for local markets.

• Monitor and report on campaign effectiveness, pipeline contributions, conversion metrics, and event ROI, offering insights for ongoing improvement.

• Assist in customer advocacy, reference programs, and strategic customer engagement initiatives within the region.

• Implement account-based marketing (ABM) and intent-driven marketing programs that align with enterprise sales strategies.

• Cultivate relationships with key industry associations, partners, media contacts, and event organizations in the insurance sector.

• Ensure consistent alignment with global brand standards and go-to-market strategies.

⛳️ Requirements

• Minimum of 3 years of experience in B2B marketing, field marketing, growth marketing, or regional marketing roles within SaaS, technology, or Insurtech sectors.

• Proven experience in executing integrated marketing campaigns across digital, field, and account-based marketing channels.

• Familiarity with supporting enterprise or complex B2B sales environments.

• Strong knowledge of pipeline generation, marketing attribution, and measuring campaign ROI.

• Capability to engage confidently with senior commercial stakeholders and external industry audiences.

• Experience in fast-growth or scale-up organizations is highly beneficial.

• Previous experience in SaaS, technology, and/or Insurtech organizations is strongly preferred.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Paid time off

• Remote work options