Regional Field Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Manage the regional event calendar.

• Strategize, produce, and implement Wayground's participation at state conferences, CUE (California), events throughout the PNW and Mountain states, ESA gatherings within regional networks, channel-partner events, and innovative events in new areas.

• Organize and facilitate Wayground-hosted regional events such as superintendent roundtables, district leader briefings, and regional benchmark sessions in collaboration with the Community Lead and centralized event operations.

• Assess event ROI: measure pipeline contribution by event, evaluate channel-partner relationship health, and track sales follow-up and conversion on leads generated from events.

• Develop a regional webinar series encompassing concept, programming, production, and distribution, aimed at converting district-level audiences into pipeline for regional teams.

• Establish and nurture operational relationships with California county offices of education, PNW and Mountain-state ESA networks, state-specific funding initiatives, regional CTE networks, state superintendent associations, state technology leadership networks, and emerging-territory channel infrastructures including PNW innovation networks.

• Create marketing initiatives that sales pods cannot execute independently, such as a regional account-based marketing strategy, a multi-pod brand activation surrounding a state-level event, and a synchronized channel-partner campaign.

• Success in this position will be evaluated based on regionally sourced and influenced pipeline, event ROI, and cost per opportunity. You will take responsibility for channel attribution within the region, ensuring it meets standards comparable to Wayground’s other regions.

⛳️ Requirements

• 5+ years of experience in field marketing, channel marketing, regional marketing, or a similar B2B go-to-market execution role.

• Proven experience in producing and managing large-scale events, with complete ownership of state-level conferences, partner events, or equivalent channel programs.

• Strong ability to collaborate across functions, working effectively with sales, content, and partnership teams. Comfortable serving as the marketing counterpart to a regional sales leader.

• Data-driven mindset: proficient in channel attribution, pipeline assessment, and ROI analysis. Able to substantiate your work with quantitative evidence.

• Exceptional written and verbal communication skills, as your work will have high visibility both internally and externally.

• Must reside in the western region (west of East Texas or CA, PNW, Mountain states), with a preference for candidates in California or Texas.

• Hands-on experience with marketing automation tools, webinar platforms, and event production technologies.

🏝️ Benefits

• Healthcare coverage for you and your dependents.

• Competitive compensation.

• Flexible PTO, along with remote and hybrid work options.

• Additional health, financial, and professional development benefits.