Regional Digital Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• The Regional Digital Marketing Manager is responsible for leading digital commercial performance for a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, collaborating with property Marketing, Sales, Revenue Management, and the Auberge Home Office Digital and Analytics teams.

• This position entails the implementation of integrated digital strategies, management of paid media performance, and optimization of web conversion to enhance demand, maximize marketing investment, and increase direct revenue.

• The role is notably cross-functional, balancing strategic planning with oversight of digital campaigns, performance analytics, and commercial execution.

• Collaborate with hotel Marketing, Revenue Management, and Sales teams to create integrated digital plans that align with revenue goals, seasonal demand, and market opportunities.

• Convert hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms.

• Act as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively refine strategy and investment.

• Propel revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities.

• Work closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio.

• Track campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations for performance enhancement.

• Comprehend the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams.

• Provide recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups.

• Manage month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio.

• Collaborate with the Central Digital team to leverage analytics platforms and audience insights to guide campaign strategy and conversion optimization.

• Identify and implement data-driven opportunities aimed at enhancing marketing effectiveness, conversion rates, and guest acquisition across the regional portfolio.

• Lead digital activation efforts across paid media, booking engine offers, onsite messaging tools, and website platforms.

• Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms.

• Ensure accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and associated third-party channels.

• Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to enhance conversion performance and user experience.

• Manage key digital marketing platforms and tools, including GA4, Revinate, booking engine platforms, Triptease, third-party OTAs, and related digital systems across the portfolio.

• Guarantee that digital activations and online experiences meet brand standards, commercial priorities, and guest experience expectations.

• Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

⛳️ Requirements

• 5–8+ years of experience in digital, performance, or commercial marketing roles, preferably in hospitality, luxury, lifestyle, or travel brands.

• Strong grasp of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning.

• Experience in managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset.

• Proven capability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions.

• Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners.

• Familiarity with hospitality digital marketing ecosystems, including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools.

• Strong skills and previous hands-on experience with Google Analytics, the Google Suite, Excel, attribution, and tracking.

• Excellent organizational and project management abilities, capable of managing multiple hotels, priorities, and timelines concurrently.

• Outstanding communication and presentation skills, with the ability to convey performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups.

• Understanding of luxury hospitality branding and guest experience, with the capacity to balance performance marketing objectives with elevated brand storytelling.

• Self-starter with a proactive, entrepreneurial mindset who excels in a fast-paced, highly collaborative environment.

• Bachelor’s degree is required.

🏝️ Benefits

• Flexible work arrangements.

• Professional development.