Regional Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the main contact for all regional customer marketing initiatives, collaborating with Field Marketing, Sales leadership, and Customer Success Managers to identify opportunities and prioritize programs.

• Adapt and implement central Customer Marketing initiatives in the region, which include in-person User Groups, customer stories, speaker requests, and Regional Advisory Boards.

• Create and sustain a regional pipeline of referenceable customers and advocates in collaboration with Sales and Customer Success.

• Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.

• Assist with Customer Lifecycle & Retention initiatives, including onboarding, feature adoption, renewal touch points, and reactivation efforts.

• Connect regional events and programs to commercial outcomes such as expansion pipeline, executive champion activation, and reference creation.

• Provide reports on pipeline influenced, references generated, and advocate participation.

• Work alongside Community, ABM, and Customer Advocacy teams to ensure a consistent customer narrative.

⛳️ Requirements

• 3–5 years of experience in B2B SaaS marketing, specifically in customer marketing, customer advocacy, or a closely related field.

• Demonstrated success in managing regional customer programs, such as user groups, advisory boards, customer story development, or executive engagement, with quantifiable commercial impact.

• Capability to lead projects from inception to completion with minimal oversight while managing multiple programs simultaneously.

• Strong cross-functional operating abilities and experience collaborating with Sales leaders, CSMs, and senior stakeholders in a matrix global environment.

• Exceptional storytelling skills, including the ability to identify customer narratives, coach customers, and tailor stories for sales decks, keynotes, analysts, or press releases.

• Proficiency in data literacy, which includes defining KPIs, utilizing Salesforce and marketing automation tools, and reporting on pipeline influence, reference usage, and program ROI.

• Experience in conjunction with ABM, Community, or Lifecycle Marketing functions is advantageous.

• Willingness to travel regionally for customer events, summits, and RABs, typically 20–30% of the time.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k Match: 50% of your contribution up to the first 6% of your eligible pay.

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, in addition to Sick Time Off.

• Company-sponsored life insurance, along with short-term and long-term disability plans.

• 12 paid holidays annually.

• Up to 24 weeks of Parental Leave.

• Personal paid Volunteer Day.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks, such as a counseling membership, local retail discounts, and personal Smartsheet account.

• Remote working options from any registered location in the U.S.

• Competitive market incentive opportunities.