Recruitment Marketing Specialist, EU

This is a fully remote position, open to applicants in Germany.

📋 Description

• Plan, initiate, oversee, and enhance paid digital media campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), YouTube, CTV/OTT, LinkedIn, and other emerging media outlets.

• Create and implement media buying strategies that align with client goals, KPIs, target audiences, and budget constraints.

• Track campaign performance on a daily basis and employ optimization tactics to enhance ROI, conversion rates, engagement, lead quality, and overall effectiveness of campaigns.

• Evaluate performance metrics such as CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data to inform decision-making processes.

• Conduct audience research, competitive analysis, keyword exploration, and market trend studies to uncover opportunities for campaign expansion and optimization.

• Oversee advertising budgets, pacing, bidding strategies, and expenditure allocation to ensure the effective use of media resources.

• Collaborate with creative, recruitment marketing, sales, and business innovation teams to ensure that campaign strategy, messaging, and execution are aligned.

• Assist with A/B testing initiatives for ad creative, copy, landing pages, audience segmentation, and bidding strategies to perpetually enhance results.

• Guarantee precise campaign setup, tracking implementation, UTM management, conversion tracking, and reporting across all platforms.

• Identify areas for improvement in campaign workflows, reporting processes, and models for cross-team collaboration.

• Keep abreast of digital media trends, platform updates, algorithm modifications, and advertising best practices to continually refine campaign strategies.

• Work closely with global and regional teams to ensure consistency, scalability, and alignment of digital advertising efforts.

• Actively engage in professional development programs, training sessions, team meetings, and strategic planning discussions.

• Ensure adherence to organizational policies, platform advertising guidelines, and relevant privacy/data regulations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent professional experience.

• Certifications in Google Ads, Meta Blueprint, Google Analytics, or comparable digital advertising platforms – Preferred.

• A minimum of 2 years of experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management – Required.

• Demonstrated experience in managing campaigns across Google Ads, Meta, LinkedIn, and other digital advertising platforms – Required.

• Strong background in optimizing digital marketing campaigns to enhance ROI, lead generation, conversion performance, and audience engagement – Required.

• Proven ability to manage multiple campaigns, budgets, priorities, and stakeholders simultaneously in a fast-paced environment – Required.

• Experience collaborating with global or regional teams and cross-functional stakeholders – Preferred.

• Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams – Preferred.

🏝️ Benefits

• Professional development opportunities

• Collaborative and inclusive environment