Recruitment Marketing Specialist – EU

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize, initiate, oversee, and enhance paid digital media campaigns across platforms including Google Ads, Meta, YouTube, CTV/OTT, LinkedIn, and other emerging media channels.

• Formulate media buying strategies that align with client goals, KPIs, target demographics, and budget constraints.

• Track campaign performance and enhance ROI, conversion rates, engagement, lead quality, and overall effectiveness.

• Evaluate CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution metrics.

• Conduct audience research, competitive assessments, keyword analysis, and market trend evaluations.

• Oversee advertising budgets, pacing, bidding strategies, and allocation of spending.

• Collaborate with creative teams, recruitment marketing, sales, and business innovation departments.

• Assist in A/B testing for ad creatives, copy, landing pages, audience segmentation, and bidding methodologies.

• Ensure accurate setup, tracking, UTM management, conversion tracking, and reporting for campaigns.

• Enhance campaign workflows, reporting systems, and collaboration across teams.

• Stay updated on digital media trends, platform modifications, algorithm adjustments, and advertising best practices.

• Work alongside global and regional teams to maintain consistency, scalability, and alignment.

• Engage in professional development, training, team meetings, and strategic planning activities.

• Ensure adherence to organizational policies, platform guidelines, and privacy/data regulations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent professional experience.

• Proficient in English is required.

• A minimum of 2 years’ experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management.

• Demonstrated experience managing campaigns on Google Ads, Meta, LinkedIn, and other digital advertising platforms.

• Strong background in optimizing digital marketing campaigns to enhance ROI, lead generation, conversion performance, and audience interaction.

• Experience in managing multiple campaigns, budgets, priorities, and stakeholders simultaneously in a dynamic environment.

• Certifications in Google Ads, Meta Blueprint, Google Analytics, or related platforms are preferred.

• Preferred experience working with global or regional teams and cross-functional stakeholders.

• Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams is preferred.

• Knowledge of additional languages is preferred.

🏝️ Benefits

• Access to learning, development, and coaching opportunities.

• A collaborative and inclusive work environment.

• Opportunities for growth, contribution, and the establishment of sustainable careers.