R&D Media Buyer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Conduct research, testing, and launch campaigns across Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and various paid acquisition platforms;

• Take ownership of App Store Optimization (ASO) by performing keyword research, managing metadata, and executing creative testing (including icons, screenshots, and preview videos) to enhance organic visibility and conversion rates;

• Continuously seek out, assess, and experiment with new traffic sources and acquisition channels pertinent to the iGaming sector;

• Design and implement structured tests (including creatives, bidding strategies, targeting signals, and product pages) to validate new channels prior to scaling;

• Analyze testing outcomes, formulate hypotheses, and document insights to guide future acquisition strategies;

• Oversee creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);

• Collaborate with creative, ASO, and analytics teams to synchronize testing roadmaps and disseminate insights across channels;

• Keep an eye on competitor ASO strategies, store trends, and algorithm updates (on Google Play and the App Store) to identify new opportunities;

• Monitor and report on channel performance metrics such as CPA, ROMI, IPM, conversion rate, among others.

⛳️ Requirements

• A minimum of 2 years of proven experience in mobile user acquisition, with hands-on involvement in Google UAC and/or Apple Search Ads;

• Practical expertise in ASO—keyword optimization, A/B testing of store listings, and proficiency with tools like AppTweak, ASOMobile, or Sensor Tower;

• Experience in testing or launching campaigns on Telegram Ads, X Ads, or other emerging/alternative channels is highly advantageous;

• Strong understanding of mobile marketing metrics including CPA, CPI, ROMI, and basic concepts of retention/LTV;

• Familiarity with MMP/tracking tools (such as AppsFlyer, Adjust, or equivalent) and analyzing cohort data;

• Ability to work with limited historical data and develop test plans from the ground up;

• Experience in the iGaming industry or another regulated/highly competitive vertical is essential.

🏝️ Benefits

• Focus on Health & Wellness;

• Comprehensive Global Medical Coverage;

• Opportunities for Growth;

• Benefits Programs (including compensation for gym, dental, psychological services, etc.);

• Performance-Driven Rewards;

• A Dynamic Work Environment.