Promo Features Lead – Marketing & Commercialisation

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of the comprehensive commercialization and marketing strategy for Playson’s promotional products throughout their lifecycle.

• Create persuasive positioning, messaging, and value propositions that convert intricate product features into straightforward commercial advantages.

• Identify target audiences, use cases, and competitive positioning for both new and existing promotional tools.

• Develop and implement go-to-market strategies to ensure successful launches for new features and product updates.

• Collaborate closely with Product, Sales, Account Management, and Marketing teams to execute coordinated product launches.

• Produce high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides, and campaign toolkits.

• Provide commercial teams with the resources and messaging required to confidently promote and sell promotional features.

• Plan and execute integrated B2B marketing campaigns across various channels, including website, PR, social media, and launch communications.

• Partner with designers, content creators, and external stakeholders to create engaging marketing assets.

• Track product launch performance, feature adoption, and campaign effectiveness using commercial insights and stakeholder feedback.

• Continuously refine positioning, messaging, launch strategies, and marketing materials to maximize commercial success.

• Serve as the marketing lead for promotional features, fostering ongoing improvement and ensuring products are positioned as commercially relevant and impactful.

⛳️ Requirements

• Significant experience in Product Marketing, Product Commercialization, or Go-to-Market Strategies.

• Prior experience in the online casino or iGaming sector.

• Strong grasp of B2B product marketing and commercial strategy.

• Proven experience in launching complex products or features into the market.

• Exceptional storytelling, positioning, and messaging abilities.

• Experience in creating sales enablement materials and commercial marketing assets.

• Strong stakeholder management skills with the capability to influence cross-functional teams.

• Excellent proficiency in written and spoken English.

🏝️ Benefits

• Benefit from a transparent and systematic quarterly bonus system.

• We offer a flexible work schedule to accommodate your needs.

• Choose to work remotely, providing greater flexibility and comfort.

• Enjoy unlimited paid vacation leave, including bank holidays.

• Take unlimited paid sick leave whenever necessary.

• Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth.