Project Manager – SEO SaaS Product

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of SEOWILL's product roadmap: prioritize features, draft clear product specifications, and oversee execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting.

• Guide features from discovery through design, engineering, and launch — all the way to post-launch review.

• Establish what constitutes "good" for SEOWILL's primary outputs: diagnostic scores, optimization suggestions, and AI-generated content.

• Utilize extensive SEO knowledge to inform product decisions — including keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and the quality of AI-generated content.

• Stay updated on changes in search algorithms, GEO (Generative Engine Optimization), AI search behaviors, and the shifting landscape of SEO tools.

• Convert technical SEO concepts into user-friendly product experiences for merchants.

• Conduct user interviews and evaluate feedback from Shopify merchants and DTC brand owners.

• Monitor competitors: SEO tools, AI content platforms, Shopify SEO applications — and produce comprehensive competitive analyses.

• Transform merchant challenges and market signals into prioritized product decisions.

• Determine product packaging, pricing tiers, conversion flows, and onboarding processes for new users.

• Collaborate with Sales and Customer Success teams to enhance trial-to-paid conversion rates and improve merchant retention.

⛳️ Requirements

• Minimum of 3 years of product management experience, with at least 1–2 years concentrated on SEO tools, SEO SaaS, or content/marketing technology.

• Strong grasp of SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth.

• Hands-on experience with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar platforms.

• B2B SaaS product experience — confident in managing the complete product lifecycle from discovery through to launch.

• Proficient in data analysis — including basic SQL, Excel/dashboards, and A/B testing methodologies.

• Proficiency in Mandarin Chinese: native or near-native (first or second language required).

• Nice to Have:

• Experience within the Shopify ecosystem (Shopify apps, DTC merchants, independent stores).

• Background in AI content generation, GEO, or AI-driven SEO tools.

• Experience in designing merchant onboarding or conversion optimization processes.

• Familiarity with technical SEO, including structured data (schema.org), Google Search API, and sitemap management.

• Has personally executed SEO campaigns, built a website, or managed an online store.

🏝️ Benefits

• Starting Pay: $70,000 - $130,000, depending on experience, with room for negotiation.

• 401(k) plan.

• Paid Time Off (PTO).

• Paid holidays.

• Insurance coverage.