Programmatic Media Buyer

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Create and implement programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH.

• Track and enhance campaign performance, making real-time modifications to boost efficiency and ROI.

• Execute audience segmentation and data-driven targeting to optimize campaign success.

• Manage real-time bidding (RTB), private marketplace (PMP) agreements, and programmatic guaranteed purchases.

• Collaborate with ad exchanges, third-party data providers, and verification partners to ensure the success of campaigns.

• Work with internal teams to ensure programmatic purchases align with overall marketing goals.

• Keep current with industry trends, advertising technology advancements, and privacy regulations.

• Deliver comprehensive reports and insights on campaign performance, including critical metrics such as CPM, CTR, CPA, and ROAS.

⛳️ Requirements

• 3+ years of practical experience in programmatic media buying.

• Expertise with one of the leading DSPs (Basis, Amazon, The Trade Desk, etc.).

• Capable of analyzing data and offering actionable insights for campaign enhancement.

• Excellent organizational and project management abilities.

• Proficient in managing multiple campaigns concurrently in a dynamic environment.

🏝️ Benefits

• Benefits encompass medical, dental, vision, and life insurance.

• Accumulated PTO.

• 401k plan available for eligible employees.