Program Lead – GTM Enablement

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and enhance the enablement strategy across all go-to-market (GTM) teams in alignment with revenue objectives.

• Develop annual enablement plans and quarterly training programs, which include role-specific certifications.

• Create and facilitate onboarding sessions that cover product knowledge, target personas, pricing strategies, processes, and sales pitches.

• Promote the adoption of sales processes and tools, including internal AI resources, Salesforce, and Gong, through training, reinforcement, and certification programs.

• Collaborate with Sales and Customer Success (CS) leaders to provide manager coaching and support ongoing skill development.

• Monitor enablement outcomes such as time to productivity, ramp percentage, win-rate improvements, and execution consistency.

• Assist in quarterly and significant product launches by providing enablement materials and GTM assets.

• Work alongside Product and GTM teams to ensure that launches are executed seamlessly and well understood by the field.

• Transform positioning and messaging into sales-ready battlecards, playbooks, and conversation guides.

• Participate in competitive analysis and positioning, keeping track of competitor activities, product developments, and market changes.

• Develop Ideal Customer Profiles (ICP), persona-specific playbooks, and value messaging tailored for the biopharma, high-tech, and banking sectors.

• Connect Sales, CS, Product Marketing, Demand Generation, and Content teams to ensure cohesive messaging and enablement efforts.

• Collaborate with the Senior Director of Product Marketing and Enablement to prioritize initiatives, ensure content quality, and assess go-to-market readiness.

⛳️ Requirements

• A minimum of 5 years of experience in product marketing and GTM enablement, with at least 1 to 2 years focused on core sales enablement, preferably in a B2B SaaS environment.

• Proven history of designing and implementing onboarding, certification, and continual skills development programs for GTM teams.

• Comfortable transitioning between developing enablement strategies and executing hands-on training and content creation.

• Ability to collaborate across Sales, CS, Product, Demand Generation, and Content, demonstrating strong communication skills and the capacity to influence without direct authority.

• Proficiency in crafting customer narratives and sales materials for both technical and business audiences.

• Comfortable utilizing performance metrics such as ramp time, win rates, and tool adoption to enhance enablement initiatives.

🏝️ Benefits

• You will be eligible for Employee Stock Options.

• A flexible and comprehensive benefits package that aligns with market standards in India.

• A fully remote work environment supported by top-notch collaboration tools.

• A fast-paced atmosphere that fosters innovation, continuous learning, and opportunities for career advancement.