Production Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish and enhance strategies for product positioning and messaging.

• Spearhead launch strategies for new features and expansion projects.

• Create messaging frameworks and initiatives for thought leadership.

• Develop sales enablement materials such as pitch decks, playbooks, and training resources.

• Formulate customer proof strategies that include case studies, ROI narratives, and customer testimonials.

• Perform competitive and market intelligence research across PRM, affiliate, and ecosystem platforms.

• Collaborate across teams with Product, Marketing, Sales, and Customer Success.

• Define and monitor performance metrics for Product Marketing, including adoption, launch impact, win rates, and expansion statistics.

⛳️ Requirements

• Over 8 years of experience in Product Marketing within B2B SaaS organizations.

• Proven experience in building or leading Product Marketing in zero-to-one, early-stage, or high-growth settings.

• Strong background in product positioning, messaging, and go-to-market strategies.

• Demonstrated experience in leading product launches and sales enablement efforts.

• Familiarity with partner-led growth, PRM platforms, affiliate ecosystems, or similar GTM technologies.

• Experience working collaboratively with Product, Marketing, Sales, and Customer Success teams.

• Proficient in analyzing metrics such as adoption, attribution, win/loss analysis, and launch performance.

🏝️ Benefits

• Opportunity to establish and expand the Product Marketing function from the outset.

• High-impact position with direct engagement with executive leadership.

• Capability to influence the narrative of a rapidly growing market segment.

• Join a fast-growing company with significant market traction and momentum.

• Be part of a collaborative, high-performance culture that emphasizes ownership, speed, and creativity.