Production Manager – 1:1 Fan Engagement Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead product, contact, and creative strategies to create and execute large-scale CRM campaigns enhanced with machine learning, predictive modeling, and tailored content.

• Oversee and implement the marketing campaign workflow from initial request to deployment, focusing on outbound marketing channels (e.g., email, SMS, push).

• Manage audience segmentation and execution.

• Conduct quality assurance for touchpoints, personalization elements, and any dynamic content.

• Build and deploy campaigns efficiently.

• Design and execute A/B and multivariate tests to drive continuous improvements in our fan strategies and enhance conversion rates.

• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics alongside automation tools to boost fan LTV.

• Derive key insights and learnings for future optimization and template efficiency.

• Collaborate with internal stakeholders, partners, and vendors to devise the most effective campaign strategies that meet performance objectives.

⛳️ Requirements

• Bachelor’s degree with a minimum of 4 years of experience in CRM Marketing or Marketing Automation.

• Technical and production expertise across the Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools (Movable Ink preferred), and SMS Platforms (Attentive preferred).

• Proficiency in HTML editing and a working knowledge to modify templates as needed.

• Comprehensive understanding of channel KPIs, A/B testing, metrics, and reporting.

• Proficient in Photoshop.

• Capability to work independently and collaboratively to identify opportunities.

• Excellent communication skills.

• Strong project and time management skills with a commitment to accuracy and organization.

• Ability to adapt to a fast-paced production schedule with varying workload throughout the year.

• Proven track record of collaborating and managing dependencies with team members involved in campaign launches.

• Enthusiasm for innovation and solving complex challenges.

• A passion for sports is an advantage.

🏝️ Benefits

• Salary range $105,000-$125,000 + bonus + incentives