Product & Regional Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Drive the performance of regional marketing by monitoring and evaluating marketing effectiveness, uncovering opportunities, and implementing strategies to enhance brand and acquisition growth.

• Establish and execute local influencer, affiliate, and partnership marketing strategies, which include outreach, pipeline management, deal negotiations, script creation, event participation, and the development of partner networks.

• Collaborate with teams in Paid Media, Web, Creative, and Localization to create, approve, and transcreate local marketing materials.

• Plan and implement product launches and updates, including international launches outside of Northern Europe when designated.

• Generate insights on market and product related to customer needs, competitive landscape, and local market conditions throughout Northern Europe.

• Work alongside Product, Analytics, Creative, Paid Media, PR, CRM, and other departments to coordinate initiatives.

• Represent the needs and opportunities of Northern European markets in discussions regarding products and marketing strategies.

⛳️ Requirements

• Over 5 years of experience in product marketing, growth marketing, and/or brand marketing, preferably within fintech, SaaS, or B2B sectors.

• Proven experience in establishing and scaling influencer, affiliate, and partnership marketing programs.

• Skilled in identifying opportunities, negotiating agreements, and managing the partner pipeline from start to finish.

• Experience working with Paid Media and performance marketing teams on local creative projects and testing.

• Capable of crafting clear positioning, compelling messaging, and locally relevant marketing concepts.

• Exceptional project management and stakeholder coordination abilities across complex, matrixed projects.

• Proactive, adaptable, and hands-on approach with the capacity to navigate uncertainty.

• Strong knowledge of Northern European markets, especially Germany, along with an understanding of SME customer needs.

• Experience in leading product go-to-market strategies and promoting product adoption across various markets.

• Comfortable working with performance data and translating insights into growth initiatives.

• Fluency in English is required.

• Native-level proficiency in German is mandatory.

• Dutch language skills are a plus.

• Ability to effectively utilize AI tools for productivity, research, content generation, and campaign execution.

🏝️ Benefits

• Flexibility to travel and work remotely or in a hybrid model across Europe.

• Stock Options Program available to all team members.

• Ongoing personal and professional development opportunities.

• Corporate support and care focused on employee well-being and success.

• Work & Swim Program: one month in a corporate apartment in Cyprus.

• A modern, friendly, and environmentally conscious corporate culture.