Product Owner – Marketing Technology

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the product vision, strategy, and roadmap for marketing technology capabilities.

• Collaborate with marketing leaders across various business sectors to establish alignment around a unified marketing technology strategy.

• Spearhead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a brand portfolio.

• Convert marketing and customer needs into precise product requirements, user stories, and prioritized backlogs.

• Work closely with an engineering lead and delivery teams to plan, prioritize, and implement marketing technology initiatives.

• Manage backlog, sprint planning, prioritization, and product decision-making within an Agile framework.

• Enhance customer journeys throughout acquisition, engagement, conversion, retention, upselling, and cross-selling.

• Direct the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities.

• Identify opportunities to leverage AI, Generative AI, predictive analytics, and intelligent automation to enhance marketing effectiveness and internal processes.

• Utilize customer, campaign, and product data to pinpoint issues, prioritize opportunities, and assess product outcomes.

• Collaborate with data and technology teams to facilitate integrations among marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses.

• Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption.

• Support experimentation through A/B testing, multivariate testing, and continuous optimization.

• Advocate for consistent product practices, operational processes, and collaborative approaches across marketing and technology teams.

• Lead and mentor a small product team while remaining actively engaged in strategy, requirements, and execution.

• Ensure that marketing technology solutions comply with data governance, privacy, and regulatory requirements.

⛳️ Requirements

• Proven experience in both marketing and product management/product ownership.

• Experience in managing a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms.

• Strong comprehension of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion.

• Experience in translating business and marketing requirements into product specifications and technical user stories.

• Proven collaboration with engineering, data, marketing, sales, CRM, and business stakeholders.

• Ability to influence and create alignment among diverse teams with varying priorities and business objectives.

• Experience in Agile or Scrum environments.

• Strong analytical and problem-solving capabilities, with the ability to leverage data to prioritize opportunities and evaluate results.

• A hands-on and collaborative leadership approach, with a willingness to work through details rather than depending on a large support team.

• Comfort in operating within a transformative environment where processes, platforms, and workflows are still being developed.

• Excellent communication, stakeholder management, and executive presentation skills.

• Curiosity about AI and eagerness to integrate AI tools into product management, analysis, documentation, and decision-making.

• Preferred Experience: Familiarity with Salesforce Marketing Cloud Engagement, Salesforce Data Cloud, customer data platforms, or comparable customer data and segmentation technologies; experience leading large-scale MarTech implementations, migrations, or transformations across multiple brands or business units; experience with Oracle Eloqua or another enterprise marketing automation platform; experience catering to both B2C and B2B2C business models; knowledge of CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance; experience with AI-driven personalization, predictive analytics, decisioning systems, or intelligent automation; previous people leadership experience or managing a small team of product professionals; experience in subscription, e-commerce, professional education, or multi-brand organizations.

🏝️ Benefits

• Committed to fostering a diverse and inclusive workplace.