Product Marketing Specialist – Content

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Maintain and update the product content repository, ensuring consistency across channels.

• Design and implement the product content strategy throughout the lifecycle of features.

• Define communication standards and prioritize initiatives based on business needs, customer feedback, and the Product roadmap.

• Translate complex functionalities into clear, simple, and customer value-oriented messages.

• Create and update content for the website, landing pages, Release Notes, emails, and FAQs.

• Develop sales materials in collaboration with Marketing and Sales, including product videos, one-pagers, presentations, and data sheets.

• Adapt content for various audiences, industries, segments, and stages of the customer journey.

• Ensure consistency in tone, narrative, and product positioning.

• Develop playbooks, product guides, training materials, and internal documentation.

• Collaborate with Product to ensure adoption materials for new features are available.

• Serve as an internal reference for product content.

• Analyze content performance using engagement, adoption, and usage metrics.

• Gather feedback from customers and internal teams to enhance content quality.

• Identify opportunities to simplify messaging, reduce friction, and improve the experience for users and sales teams.

• Discover opportunities to reuse and scale content across channels and markets.

⛳️ Requirements

• Over 3 years of experience in Product Marketing, Content Marketing, or similar roles in B2B SaaS companies (not mandatory but highly valued).

• Experience in creating content for digital products or software.

• Excellent writing and storytelling skills.

• Background in Social Communication, Advertising, Journalism, or related fields.

• Ability to understand technical products and translate them into clear, customer-focused content.

• Experience collaborating with Product, Marketing, and Sales teams.

• Capability to manage multiple content projects simultaneously.

• Analytical mindset with a focus on continuous improvement.

• Advanced English proficiency, both oral and written.

• Good aesthetic and graphic judgment.

• Knowledge or training in UX Writing, Content Design, or UX Design.

• Experience managing product documentation.

• Experience in HR Tech or digital products.

• Familiarity with AI tools for automation, content creation, editing, and scaling.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• Access to cutting-edge tools and technologies.

• Collaborative and innovative work environment.