Product Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement lead generation initiatives driven by content and webinars that align with the strategies and objectives established by Marketing leadership.

• Enhance audience engagement by creating and delivering thought leadership content, educational resources, and digital marketing campaigns.

• Carry out quarterly and monthly content plans that correspond with industry cycles, governmental trends, and organizational priorities.

• Conduct interviews with clients to create engaging customer stories, case studies, and blog content that reinforce campaigns and sales initiatives.

• Stay informed on industry trends and regulatory or policy changes, sharing insights to maintain content relevance and enhance messaging effectiveness.

• Convert product capabilities into clear, outcome-oriented messaging that aligns with established solution positioning and frameworks.

• Implement go-to-market distribution efforts (webinars, email campaigns, and digital initiatives) that are in line with established strategies and priorities.

• Assist in the execution of quarterly and monthly campaign plans, incorporating performance insights and recommendations from Marketing leadership.

• Coordinate and manage webinar campaigns, overseeing logistics, content creation, speaker coordination, and promotional activities.

• Create and present webinar sessions, including live facilitation, to aid lead generation efforts.

• Draft, construct, and distribute promotional emails to support webinars, content launches, and marketing campaigns.

• Utilize established messaging to ensure consistency, relevance, and alignment across all promotional channels.

• Aid in the continuous optimization of campaigns by implementing changes based on performance insights and direction from Marketing leadership.

• Manage timelines, deliverables, and cross-functional contributions to ensure consistent campaign execution.

• Execute campaigns in accordance with defined lead generation objectives, sales priorities, and overarching campaign themes.

• Collaborate closely with Sales to support the implementation of content and campaigns that align with revenue objectives and sales enablement requirements.

• Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and bolster overall marketing strategies.

• Track campaign and content performance, providing insights to facilitate ongoing optimization and future planning.

⛳️ Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent professional experience.

• 3-5 years of experience in Solutions Marketing, Product Marketing, or Demand Generation within the B2B SaaS sector.

• Experience in solution positioning and developing value propositions.

• Capability to create sales enablement materials that encourage adoption and support the sales process.

• Strong understanding of full-funnel solution messaging throughout the buyer's journey.

• Proven ability to work closely with sales teams and align with revenue objectives.

• Exceptional writing, editing, and content development skills.

• Ability to create clear and compelling messaging for government audiences.

• Experience in audience-centric storytelling and strategic messaging.

• Knowledge of demand generation and the execution of lead-focused campaigns.

• Experience in translating complex product capabilities into straightforward, outcome-driven messaging for government or regulated-industry audiences.

🏝️ Benefits

• We are approachable.

• We trust you.

• We embrace technology!

• We dress comfortably.

• We are kind.

• We enjoy our team.

• We virtualize everything.