Remotery

Product Marketing Manager, Prime & Markets

atCoinbaseRemoteUS flagUnited StatesFull-timeProduct MarketingMid-levelSenior$140.1k – $164.8k/year

Posted Jul 18

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the positioning and messaging for Prime and Markets, covering spot, futures, options, cross-margin, execution, and liquidity access, while rigorously validating narratives with Sales, Product, Legal, and clients to ensure credibility at an institutional level.

• Spearhead GTM execution for significant Prime and Markets launches, encompassing product readiness, sales enablement, client communications, sequencing, and events.

• Develop high-impact enablement materials such as talk tracks, FAQs, battlecards, demos, and client-ready narratives that simplify complexities for the field and accurately represent real objections, deals, and purchasing behaviors.

• Collaborate with Sales, STPs, and Coverage to reinterpret intricate technical capabilities into clear, institutional-grade insights, while providing market-informed perspectives that enhance product roadmap discussions.

• Provide clarity on current offerings, upcoming initiatives, and recommended actions for clients across various regions with differing regulatory requirements.


⛳️ Requirements

• Over 5 years of experience in product marketing, product strategy, or institutional GTM, with direct involvement in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.

• A proven history of developing GTM strategies and positioning for technically intricate products, with the capability to distill systems like liquidity, capital efficiency, and market structure into clear and engaging narratives for advanced trading firms.

• Documented success in cross-functional collaboration with Product, Sales, Legal, and Communications to execute launches and enablement that drive quantifiable client adoption.

• Proficient in the terminology of institutional markets, comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.

• Responsible utilization of generative AI, ensuring human oversight to produce business-ready outputs and facilitate measurable enhancements in workflow efficiency, cost, and quality.


🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

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