Product Marketing Manager – GRC

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the positioning and messaging of products, solutions, and platforms within the GRC portfolio.

• Convert roadmap updates and product launches into distinct, buyer-focused messaging tailored for various personas.

• Administer persona and segmentation frameworks throughout the GRC portfolio.

• Lead efforts in competitive intelligence tracking and develop strategies and battlecards.

• Manage the win/loss program and relay trends back to the organization.

• Create reports that link product marketing initiatives to pipeline performance, win rates, and retention metrics.

• Design and sustain AI-assisted agents and workflows for monitoring competition, launching products, and content enablement.

• Implement go-to-market strategies for new products and feature introductions.

• Formulate cross-sell and upsell strategies in collaboration with Customer Marketing.

• Collaborate with Analyst Relations, Field/Demand Generation, Product Management, and Sales Enablement teams.

• Develop bottom-of-funnel enablement resources, including buyer's guides, business cases, ROI frameworks, competitive transition guides, and deal-support materials.

• Assist in sales training, creating persona-specific materials, managing objections, and fulfilling deal-support requests.

⛳️ Requirements

• Minimum of 5 years of product marketing experience in B2B technology; experience in the GRC, risk, or compliance sectors is highly desirable.

• Proven track record in establishing a competitive intelligence and/or win/loss program from the ground up or through a significant overhaul.

• Strong proficiency in data analysis: skilled in defining metrics and developing reporting frameworks that connect marketing efforts to pipeline outcomes, win rates, and retention metrics.

• Hands-on experience utilizing AI tools to create workflows or agents that alleviate manual tasks.

• Preference for candidates who can align with Eastern Time Zone business hours.

🏝️ Benefits

• Health, Dental & Vision Insurance

• 401 (k) + Employer Match

• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off

• STD, LTD & Group Life Insurance

• Paid Parental Leave

• Pet Insurance

• FSA & HSA Options

• Employee Assistance Program

• Remote Work

• Career Advancement & Professional Development Opportunities

• Employee Recognition

• LinkedIn Learning Platform

• Annual bonus eligibility