Product Marketing Manager – Damage Prevention

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the positioning and messaging for Irth’s Damage Prevention portfolio, which includes Utilisphere, Exactix, and 811spotter.

• Convert 811 regulations, workflows, and compliance criteria into clear, customer-focused value propositions.

• Identify and document key personas, use cases, and buyer journeys for utilities, operators, and contractor segments.

• Maintain competitive insights regarding 811 software, risk modeling, and damage prevention ecosystems.

• Collaborate with Product and Sales teams on strategies for pricing and packaging.

• Lead go-to-market planning for product launches, enhancements, and integrations within the Damage Prevention portfolio.

• Work alongside event coordinators, sales leaders, product managers, and customer advocates to establish the Damage Prevention event strategy, positioning, and messaging for all industry events, including CGA, regional One Call events, and customer forums.

• Partner with Product Management to influence roadmap priorities based on market insights and customer feedback.

• Develop high-impact sales enablement materials such as pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos.

• Assist with strategic deals, executive briefings, and customer presentations as needed.

• Influence the sales pipeline, win rates, and deal velocity.

• Serve as the voice of the customer for Damage Prevention, anchoring messaging in real operational challenges.

• Engage directly with customers, prospects, and industry partners to collect insights.

• Collaborate with Customer Success to facilitate adoption, expansion, and retention initiatives.

• Work with the Creative Delivery & Support team to create and execute campaigns through webinars, case studies, social media, and industry thought leadership.

• Support Irth’s presence at industry events (CGA, regional One Call events, utility conferences) by managing speaking opportunities for staff, clients, or themselves.

• Help shape Irth’s overarching narrative concerning AI-driven damage prevention, risk modeling, and compliance automation.

⛳️ Requirements

• Minimum of 5 years of experience in marketing, professional communications, or related roles within industries supporting utilities, operators, or critical infrastructure organizations.

• Strong domain knowledge in 811 / One Call operations, including experience collaborating with utilities, operators, contractors, and/or One Call Centers.

• Familiarity with CGA best practices, PHMSA regulations, and state-level 811 requirements.

• Outstanding written and verbal communication skills, with the ability to distill complex operational and regulatory topics into clear, engaging narratives.

• Proven capability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

• Willingness and ability to travel approximately 20% to support customer events, sales efforts, and industry involvement.

• Comfort working in a fast-paced, private-equity-backed environment with shifting priorities and multiple stakeholders.

• Hands-on experience with Irth products, including Utilisphere, Exactix, and/or 811spotter (Preferred).

• Experience in marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS context (Preferred).

• Familiarity with CRM platforms, social media scheduling tools, and modern B2B marketing systems (e.g., HubSpot) (Preferred).

🏝️ Benefits

• Vision Plan Comparison: CoAdvantage (MetLife) vs. Irth Solutions (Guardian).

• Carrier: Guardian.

• Plan Name: Full Feature.

• Network: VSP Choice Network.

• Exam: $10 Copay.

• Materials: $20 Copay.

• Lenses (Single, Lined Bifocal, and TriFocal): $20 Copay.

• Frames: $150 Retail Max.

• + 20% off Balance.

• Contact Lenses (Elective and Conventional): $150 Max.

• Dependent/Student Age Limit: 26.

• Service Frequencies (Exams, Lenses, Frames): Once every calendar year/Once every calendar year/Once every other calendar year.

• PREMIUMS: Monthly deduction.

• Employee: $2.02.

• Employee + Spouse: $3.81.

• Employee + Children: $3.89.

• Family: $6.15.